Posts Tagged ‘Research’

74 million mobile connections in the UK. 60 million people.

Friday, August 29th, 2008

I’ve been meaning to do a post about this news released by Ofcom a few weeks ago.

Here are the highlights:

  • By the end of 2007, there were almost 74 million mobile connections serving a population of 60 million in the UK. This was an increase of 3.7 million connections since the end of 2006. The total number of mobile connections increased by 48 per cent in the five years from 2002.
  • Seven out of ten people with a mobile phone and a landline use their mobile to make calls, even when they are at home. One in ten people with a landline at home said that they never use it to make calls.
  • We are a nation of texters. In the UK, nearly 60 billion text messages were sent in 2007 – an increase of 36 per cent since 2006 and up by 234 per cent since 2002 when we sent 17 billion texts. The average mobile phone user sent 67 texts per month from each mobile compared to 53 texts per month in 2006.
  • The majority of children have access to the internet and most have a mobile phone but they use them in different ways. Boys aged 8-11are twice as likely to use the internet every day than girls of the same age (45 per cent compared to 22 per cent). Meanwhile girls aged 12 -15 are more likely to use a mobile phone than boys of the same age (74 per cent compared to 65 per cent).
  • Instant messaging is more popular than email amongst children with 62 per cent of 12-15 year old sending an instant message, compared with 43 per cent of them sending an email. Adults prefer to email – 80 per cent of adults sent an email compared to 34 per cent who used instant messaging.

It’s nice to have some actual figures rather than telling folk ‘there are more mobiles than people in the UK’.

So there you have it.

74 million ‘connections’.  60 million people.

Top-up voucher help

Thursday, August 28th, 2008

I had this question sent in by a reader who’d like to remain anonymous:

Do any of the MIR readers have any research about the cost to operators of top up vouchers – or can they point me in the direction of relevant research?

Any ideas?

3 business is excellent value; but that’s no excuse for working at the Doctors

Wednesday, August 27th, 2008

I just got this bit of news in from UK operator, 3. They’ve got one of the best priced business services in the marketplace (have a look here). Independent analyst, Pure Pricing, has verified this.

They’ve done a bit of research to find out just how mobile mad we are. Have a read…

New survey by 3 Business discovers hard-working British staff unwilling to leave the office behind
Nearly a quarter use their mobile to work from the pub, 25% have sent emails and made work calls whilst on public transport and 13% even work from the doctors.

A survey of over 1,000 UK workers released today by 3 Business has uncovered that 31% of all people feel it is essential to be contactable by work, whenever and wherever they are. The survey also found that 23% of people have answered calls or sent emails whilst down the pub, 25% have worked on public transport and 13% have even sent emails and made work calls from the doctor’s surgery.
The survey also revealed that 7% of all people questioned, which equates to 4m people across the UK, have taken time out in the middle of a date to take a work phone call. An intriguing 4% of people have even managed to send emails and speak to work colleagues whilst having a waxing or tanning session.
Renato Bottini, Head of 3 Business, said, “The mobile phone has become such a crucial part of the working day that people can now no longer do without it. Whereas previously people would be lashed to their desk, their mobile now gives them the freedom to keep up with emails and other work events no matter where they are.

When I’ve got my Blackberry on me, I use my ‘downtime’ a lot. So I have definitely worked from the doctors. The pub. The restaurant. The plane (when on the runway with a signal).

I’m not too sure I want you emailing me whilst you’re being waxed.

Maybe we could get RIM to knock up some dynamic footers.

Sent from my Blackberry whilst I was on the loo.

Sent from my Blackberry whilst I was talking to the Doctor about that rash.

Sent from my Blackberry whilst I really should have been paying attention to the road.

Is Nokia becoming Fox?

Tuesday, August 26th, 2008

That’s one of the opened-ended questions posed by Kerrianne Gauld, Biz Dev at Smith & Williamson Corporate Finance on MoMoLondon this afternoon. Have a read:

Hi

I’m doing some research on the mobile advertising sector and wondered if anyone had any views on the sustainability of the sector. If the projected ad spend by 2013 will be $2bn and the revenues from mobile transactions will be $300bn won’t there need to be a huge shift in the technology/consumer culture/backoffice infrastructures to enable this to happen? There appears to be a number of issues between 3rd party developers, handset manufacturers, and network operators that will need to be settled before sufficient industry standards are in place to fully facilitate this boom.

Just looking at the proliferation of premium content/advertising networks that are springing up suggests that the marketplace is growing quickly, but I wonder how many of these firms are able to offer something that adds true value. Nokia bought Enpocket to help it ‘establish Nokia as a leader in Internet services’ and is continuing to make regular acquisitions along this path, including MOSH in June. Is Nokia becoming Fox?

I can see why the industry is excited, but I’m not sure whether it’s just hype or not.

Would anyone like to share their views? You can email me direct if you’d prefer not to post to all.

Cheers
Kerrianne

Kerrianne Gauld
Business Development
Smith & Williamson Corporate Finance

Kerrianne raises some interesting points. If you’re suffering from doubt and wondering if we’re walking through a hype-laden industry, here’s my patented 1-step hype detector process:

1. Is/Can/Will your mother using it?

If yes, you’re fine.

If no, you’re in Hypeville.

There are a range of players ready to plug the gaps — First Data is one of those that springs to mind when it comes to mobile transactions. However the mobile industry itself — and the mobile operators in particular — still can’t work out what day it is.

Today I’m a media company. Tomorrow I’m an internet services company. On Tuesday I’d like to flog you 40p/min cross network telecommunications services to call your granny. And on Wednesday I’m trying to become big in music.

And we move on.

Cheaper devices getting smarter

Tuesday, March 25th, 2008

Phones look like they’re getting cleverer: one in three mobiles will be a smartphone by 2013, according to ABI Research, up from one in ten today. Nokia remains the most popular smartphone seller, with 52 percent of the market, while Symbian is found on 65 percent of devices.

The expected growth in smartphone numbers is “a product of a number of complex factors including carriers’ drives to grow data revenues from advanced services and the general trend to pushing ’smart” operating systems down into middle tier devices,” the company says.

What’s really exciting about this is not that there are more smartphones out there but that more and more mid-range devices can now be classed as smartphones – good news for operators, as users are likely to consume more data, and good news for users, as they can get access to more and better content.


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