Posts Tagged ‘roktalk’

ROKTalk: Update

Wednesday, August 6th, 2008

So it’s alive! Brilliant. ROKTalk isn’t, as I was concerned about (and to quote the irrepressible Michael Arrington) in ‘The Dead Pool’.

I got this in from Bruce at ROK just now.

ROK Talk is indeed a fabulous service delivering easy to use, low-cost, ad-hoc, multi-person calling.

We have learnt a great deal from the Beta trial and, while that continues, we have been busy marketing the concept to several selected mobile operators and handset manufacturers worldwide.

We plan to begin deployments of ROK Talk in the last 3 months of the year and expect ROK Talk to be operational with more than a dozen operators worldwide by the middle of next year.

The reaction of the operators and handset manufacturers has been incredibly enthusiastic. Everyone ‘gets it’ immediately – particularly when, in meetings, we call everyone in the room and all their mobiles ring at exactly the same time.

We have crafted a number of business models for the service based upon the individual requirements and deployment plans of the operators and manufacturers – from the bundling of the service for free for post-pay business users, to the deployment of a pre-pay service for pre-pay customers.

Interestingly, we are seeing ROK Talk being used, typically, to call an average of 4-5 people at a time and each call being for 4-5 minutes duration, on average.

I’m disappointed that they’re taking so long to roll out. It’s going to be another 12 months before anything is live?

Whatever happened to ROKTalk?

Wednesday, August 6th, 2008

ROKTalk is one of the best mobile applications I’ve ever seen. I’ve been waxing lyrical about it for ages. I’ve had the beta on my handset for yonks. I’ve been using it for hours and hours this year. It’s a mobile conferencing, done properly. The application sits in your S60 handset and reads your address book. Simply check off the people you want to get into a call and press ’start’. The call is initiated. Genius.

If you drop off the call because of bad signal, you just dial the ROKTalk number. The system intelligently recognises you’re meant to be in a call and sticks you straight back in again. There was even a hint of presence management coming at some point.

I used the service all through the acquisition of one of my companies last year. Pure brilliance when you’re on and off the phone fifty times a day with lawyers and accountants and co-founders and last minute panics.

So when I got a release in the door from ROK Corporation this morning, I was reminded about ROKTalk. What the hell’s going on?

Way back when — I can’t quite remember everything exactly — I remember introducing Ed to ROK. Or suggesting he talk to ROK. Or something like that.

Ed’s company, Howler Tech (founded with two other smarties, Dan Lane and Jay Fenton), did a deal with ROK. That much I know. I suspect it must have been a joint venture. I suspect that the technology was provided by Howler and the dosh and the marketing might provided by ROK. Don’t quote me! What I do know is that ROKTalk got a deal with China Mobile for their MNO in Pakistan.

Here’s what I wrote back in February:

The champagne is, I suspect, briefly flowing at ROK Talk towers — they announced this morning that China Mobile, the 300 million+ subscriber behemoth, has signed an agreement to offer ROK Talk to subscribers of it’s wholly owned Pakistani mobile operator, CMPak. China Mobile were amongst the first in line for the service but if ROK Talk was a sweet shop, I reckon you’d see operators queuing out the door and around the block. It’s telling that the ROK Talk chaps aren’t bothering with Mobile World Congress. They’re far too busy deploying. So one glass of champagne each and back to to work!

I’ve got countless emails from people — serious people — wanting to test out ROKTalk. They’ve been in closed beta for ages and there’s no news. No news about it at all.

Now I know Ed pretty well. He is an excellent chap to go to dinner with. I know Dan and Jay too — Dan’s been contributing to the site off and on for a little while now and you can find him starring in our weekly podcast at the moment.

They’re a friendly bunch. Until you bring up the subject of ROKTalk. The warmth and passion disappears from their faces faster than an unlocked BMW left in a dodgy part of town.

Once or twice I’ve asked Dan about the service when we’ve been recording the podcast. It’s caused no amount of arse because we’ve had to cut those bits out.

“I can’t comment on that,” he tells me, “You need to speak to ROK.”

When I talk to Ed, he tells me the same thing.

Fair enough. I’ve dropped an email over to Bruce at ROK Corporation and asked for an update.

I’ve been moaning, you see, because I want to see ROKTalk out there. I want to see folk using it.

I’m concerned because I’ve not seen any new updates from ROKTalk. It’s all gone quiet. There’s probably a sensible reason. I should have an update soon.

Meantime if you’d like to try out ROKTalk, you can, I imagine, join the growing list of people waiting here.

YuuROK is ROK’s latest all-over-the-place venture

Wednesday, August 6th, 2008

I thought ROK was a mobile TV company. The future didn’t look that good for mobile TV. They managed, by hook or by crook, to get a wickedly good valuation when they floated last year. A billion dollars, if memory serves.

I’m bothered immensely by what seems to me to be total lack of focus.

I’m guilty of that, now and again, myself. But it’s not a trait you expect in a billion dollar company.

I’ve just had a note in from ROK telling me they’ve … well, actually, here is the text:

ROK Entertainment Group (OTCBB: ROKE), the global mobile entertainment company, and YuuZoo Corporation, the global mobile media group, have today announced the formation of a Joint Venture to market ROK’s recently announced mobile push email solution.

I sat reading this getting confused.

So who’s done what? ROK, apparently, has a recently announced mobile push email solution. But that looks like it’s YuuZoo’s solution.

Which is now, after a joint-venture, ROK’s email solution?

Suspend your disbelief for a moment. Let’s have another interesting quote from the release.

In soft-launch for the past six weeks and available for free online at www.yuurok.com/web or from mobile phones at www.yuurok.com , YuuROK, has already generated over 100,000 users through marketing by YuuZoo.

Right so the joint venture is callde YuuROK. And it’s already got 100k users? Hmm. Ok, another quote.

YuuROK push email provides a unique email account and also lets users add their existing email addresses into one place on their mobile. Users receive notifications from any of their email accounts that an email has been received, which they can read and reply to, seamlessly, from their mobile phone.

The YuuROK mobile push email service is compatible with all WAP-enabled handsets and, being advertising-supported, is entirely free to use providing the user has a data package in their mobile tariff.

Right, I like the concept. I like it better from the likes of momail.co.uk.

Ok, back to the all-over-the-place-ROK.

What happened to the mobile TV stuff? Is it making sufficient cash yet?

And what about ROKTalk, the genius mobile-conferencing service that, with a fair wind, looked like it could justify ROK’s billion dollar valuation? They were apparently doing a deal with China Mobile. Flash in the pan? We’ve heard F-all from them on that.

Perhaps I’m getting the wrong end of the stick. Maybe, like Iridium, they’re in rude health.

But to me, it seems ROK is all over the shop buying up and acquiring the-next-big-thing and actually going nowhere. Happy to be corrected.


. PercentMobile Tracking