Categories
Operators

Mobile by Sainsbury’s: What are they smoking?

About a billion years late to the table, Sainsbury’s, the UK retail giant, has decided to step into bed with Vodafone to develop it’s own MVNO. Tesco, their arch rival, ran away with the retail-giant-owns-the-MVNO-world prize years ago. Every year I’m sure someone, somewhere at Sainsbury’s was forced to dust off the MVNO business plan […]