Posts Tagged ‘search’

Chinwag’s Search and LBS event – tonight

Tuesday, October 7th, 2008

If you’re into search and location based services and you’re based in or near London, get thee to this event.

Chinwag are putting on an excellent evening. Here are the details:

- – - – -

Is an alliance of mobile search and location-based services (LBS) poised to take the consumer experience and wireless marketing world by storm?

Where is mobile marketing in relation to search and LBS, and how can they connect? Are the market and the consumer ready? Are business models primed to go, and the value chain in place?

Are brands missing an opportunity with search and location-based services, or wisely biding their time?

Join us on 7th October to explore the issues and opportunities created by search on-the-go and LBS.

What does it all mean for marketers, brands and technology platforms?

Come along, quiz our panel and have your say on the trends in this emerging space…

http://www.chinwag.com/live/search-lbs

## SPEAKERS ##

Felix Petersen – Co-founder, Plazes / Head of Product Management, Social Activities, Nokia
Chris Moisan – Product & Market Development Manager, Taptu
Andrew Scott – Co-founder, Rummble
Peggy-Anne Salz – Chief Analyst & Producer, MSearchGroove
Adrian Drury – Head of Commercial Strategy & Business Development, The Cloud
CHAIR: Jo Rabin – Consultant & Co-Founder of MoMo London

(Complimentary drinks and snacks will be served)

## TICKETS ##
£40+VAT

## BOOKINGS & MORE INFO ##
http://www.chinwag.com/live/search-lbs

## TIME ##
6.00pm-8.30pm (arrive early for complimentary drinks & snacks)

## VENUE ##
The Slug & Lettuce, 80-82 Wardour St, London, W1F 0TG.

## ABOUT CHINWAG’S EVENTS ##

Chinwag Live is a new series of panel events founded to cast light on trends in the digital media and marketing industry. Chinwag Clinics are focused, collaborative consultancies for digital professionals.
http://live.chinwag.com/

Yahoo to power AT&T search, while Google picks Verizon

Tuesday, September 9th, 2008

AT&T, the largest wireless service provider in the US, has today announced that it will start offering search services powered by Yahoo!.

AT&T will offer access to Yahoo’s Onesearch web-based services to approximately 70 million of its total userbase through the provider’s mobile internet portal. The services will include website keyword search along with links to news stories, weather forecasts and flickr photos. 

According to Yahoo, its Onesearch services currently cater to almost 800 million mobile phone users, spread across 60 carriers in Britain, Europe, Latin America, Asia and the Pacific.

Google, on the other hand, is currently in talks with Verizon to power the Search for the second largest carrier in the US. 

Could this be the push Yahoo was looking for? Even if it is, Yahoo’s happy days won’t last too long. If Google starts powering Verizon searches and Verizon gets the regulatory nod to buy Alltel, it is all set to become the largest carrier in the USA.

Google Olympics overload straight to your mobile

Monday, August 11th, 2008

Are you heartily sick of the Olympics yet? If you can’t wait to see more of men and women in Lycra trying to beat their personal bests and the random drug testing, the Google is ready to help you do it from your mobile phone.

The search giant has come up with a load of features designed for Olympics fans.

From Google’s mobile blog:

We’ve launched a new mobile search tool that gets you sport results, country medal count, and event schedules right at the top of your search results. Go to www.google.com on your phone and try a search for “swimming.”

Once the events have begun, you’ll be able to search for things like “gymnastics medals” or “Russia medal count” to get updated medal counts and rankings in your search results as well.

Handy for those who haven’t suffered Games overload yet.

Google gets 61 percent of mobile search

Thursday, June 19th, 2008

It looks like Google is having no hard time of transferring its out and out lead in internet search across to the world of mobile: according to the latest figures from industry watchers Nielsen Mobile, Google has 61 percent of mobile search sewn up, with Yahoo trailing at just 18 percent of the market. Google users conducted around 9 searches a month; Yahoo users just seven.

It’s no surprise that Google should dominate mobile search so completely: its algorithm is streets ahead of its competitors and consumers are just as likely to go to the brand name they recognise from the fixed internet world when they need a mobile search.

But Yahoo’s not resting on its laurels: it’s signed up five new operators to its search platform, where the carriers will provide Yahoo’s oneSearch as the default search to their customers. If Yahoo can get more of these sort of deals under its belt with bigger name operators or even handset manufacturers – the iPhone would be the Holy Grail here – it might be able to stage a bit of a comeback.

Microsoft’s TellMe comes to BlackBerry first

Thursday, April 24th, 2008

More doom and gloom from the handset people. After Nokia said it though the worldwide mobile phone market might shrink next year, Sony Ericsson has reported its profits have nosedived over the last quarter, its market share has dropped (enough to see it slip behind LG to number five in the biggest device makers) and a lower average selling price.

Sony Ericsson puts the slip down to a “slowing market growth in mid-to-high end phones in markets where Sony Ericsson has a strong presence”. At the same time, the company says it expects all the handsets that it announced previously but will sell in the next quarter will help make a difference in future – like the “high end” Xperia X1 and “high end” Walkman and HSDPA phones. If Sony Ericsson is having trouble shifting high end models and taking a profit hit, perhaps boasting about the slew of high end models coming soon is not the best way to rectify it?

Vlingo lands $20m and a spot on Yahoo

Monday, April 7th, 2008

Bored with text input for mobile search? Yahoo has taken the wraps off voice enabled search for its oneSearch product for the BlackBerry users in the US, with more devices and countries coming soon. The base of the service is Vlingo’s speech recognition, which grabs the spoken search terms and enters them into oneSearch.

Yahoo is obviously rather fond of this technology – it’s also announced that it’s invested in Vlingo as part of a $20 million series B funding round for the company. Vlingo said it will put the money towards expansion and R&D.

Voice is, let’s face it, still the killer app for mobiles so it’s actually surprising there aren’t more people talking up voice-enabled search, especially given the push for mobility in emerging markets where literacy rates may be low. Does anyone know what Google’s up in this area?


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