Posts Tagged ‘services’

The Highs and Lows of 2008.

Wednesday, December 31st, 2008

What an interesting year!
Since I joined the formerly SMS Text News/MIR team in July of this year, a lot has happened. But there has also been so much more too… And here are some of my highlights, or should I say, more notable occurrences!

The iPhone 3G! This was bound to appear somewhere, and so I thought it’s best to get it out of the way sooner, rather than later. Personally, I’m not a fan; and from what I’ve read, seen and heard accounts of, it hasn’t been all too great for Apple too. However, as much as I insist that it’s a pile of rubbish (feel free to beg to differ); it sold once again in its thousands.

Apple has conquered another market, and whether it’s because they found monopolising the MP3 market too easy, they’ve certainly made a statement. And even though the 3G came out way back in June/July the device still makes a regular appearance here on MIR. I do not doubt for a second that Apple have something lurking up their well-tailored sleeves, and if the rumours of an iPhone Nano are anything to go by… Then 2009 will be dominated with more Apples than your doctor can prescribe!

Secondly, Blyk! Hmm, well, me and Ricky between have more than enough to say on Blyk. For me, I was so hopeful that Blyk could be that turning point, especially here in the UK – where we ever so often fall behind in the world of technology and thought – and I was so disheartened with what eventually happened with them, it still annoys me now.

It can’t all be bad, and as much as I say I don’t like them and that their bound to fail… They haven’t yet. In fact, Blyk is over one year old now, and it still seems to be maintaining momentum. I think in 2009 we’ll either start to see how incredibly flawed Blyk’s aims and business model is; or dare I say it, it still surviving and the European expansion working out for the better for the company.

For me also, as I’ve begun to really take note and interest in the world of the Mobile Phone, I’ve seen certainly more usability on the rise, and a better use of SMS and mobile communications from businesses and services.

The “Knife Crime” Crime Stoppers text in service has to be, for me one of the single best things I have come across. It’s been implemented correctly in schools (well, at least in my school), without making itself appear too formal, and scary to use. And it’s using basic innovation, which as I know I have repeated many-a-time over the past few months; is severely lacking.

Slowly though, I’m beginning to see more and more use of mobile communications, for example my local hospital texting me when I have an upcoming appointment so I can’t forget; or my School using a system to ensure parents know if you’re not in school – when say you’re meant to be.

Hopefully over the next twelve months more of this good thinking and logic will be applied to other aspects of our general lives; and maybe with that, we might even get some more innovation out of that… And surely, that can only be a good thing?

Finally, my favourite mobile application… Well this has to go to MusicStation, which is available to Vodafone users. When I was first introduced to it by Ewan, I’ll admit I was majorly sceptical; I’m a music lover in every sense of the word. I don’t like the idea of being sold half-hearted 96kps versions of a song, or only having a minute and pointless library of music to download from; and this is all I expected to get.

I was wrong, and I loved the service. I haven’t yet seen it used by anyone I know on Vodafone, in fact, I’m not even sure if any of my friends are even aware of what they can get on their mobiles for a small fee per month; but if they did, then I do not doubt that it would be highly used by all of them.

Nokia I suppose are heading out in a similar direction, although I can’t comment on how the “Comes with Music” service works; I don’t doubt for a second that music services like the ones Vodafone and Nokia are offering are going to stop or end here.

I look forward to the next year, and I look forward to the new technologies developing, and being released, and being pleasantly surprised as I have been this year. I also see that as much optimism that I have, one cannot forget the looming “recession” and what impact will that have? I dare not speculate, but for more than one reason I’m pretty sure next year will be interesting and something to look forward to!

Anyway, I wish you all a Happy New Year!

Samantha.
samantha@mobileindustryreview.com

Mobile Social Networks: What’s their future?

Wednesday, December 24th, 2008

I’ll admit it; I’m one of those weird people who click that box that enables websites to send out lots of pointless newsletters. I live in the hope one day they’ll serve a purpose or value – like the Woolworths ones did (once upon a time) – and of course updates on other websites and products is always handy information to have at hand!

But a couple of months ago I signed up to a website to do with “students”, homework help, offers, competitions all that rather exciting rubbish really. And you know for some part it has been of some good use; then I got an update about a “Mobile Social Network”.

Originally, I though “ahh, I could review this, and see how incredibly wonderful it may or may not be!” then I clicked through, browsed at the website and spoke aloud to myself…

“Samantha, what are you doing? This whole idea is completely pointless, and certainly not “free” to you!”

It then suddenly hit me, like a brick that purely mobile social networks (Socials) are completely pointless, and useless.

The way I see it, with Facebook, Myspace and to some extent even the dreaded Bebo out there (plus many others), small little Mobile Networks such as “QEEP” which I was so close to reviewing, have not got a hope in hell to be of any use.

I’ll explain further; I was one of the first people out of my collection of friends to “migrate” to Facebook from Myspace; now encouraging my friends to move from their beloved Myspace accounts to something which in comparison offered no personalisation or customisation and looked rather bland was something of a headache. It was an even tougher job getting the Bebo users to realise what a pile of crap Bebo truly has become and convert them to Facebook also. Over a year down the line, if I want to see a certain friends’ latest photo’s I’ll still have to sign into Myspace of Bebo and have a browse.

Now as far as Mobile Socials go, I can’t see the point in it. A mobile phone for “most” people is merely a day-to-day tool; and I have to say there are still relatively few people I know who use their mobiles for any web-browsing need or desire. It’s simply not on the agenda.

Therefore it only appears apparent that for some young people Mobile Socials have absolutely no place in their lives.

Now for me, even though I do go on Facebook on my mobile (I think its part addiction), I go online because I know I have a few hundred friends, and that since the last time I looked at something it would have updated or changed. Similarly, I know that there is quite a large possibility I’ll have a status comment to respond to, or any other kind of notification.

But before any of that can even happen, you have to persuade your friends to migrate to this particular site or service. And that is by no means an easy task or feat; and then I realise, what is the point in having a Social just purely for the mobile?

As Facebook Mobile demonstrates, a platform you can enjoy on your Laptop, PC, Mac, PDA, and Mobile is quite possibly the best. Anyone can have access to it, and it’s relevant to you no matter what you’re doing. If I’m on Facebook at home, why would I update my under-populated profile on my Mobile Social?

There’s a time and place for Mobile Socialising, and I don’t know about anyone else, but for me it’s during times when I’m away from my computer, and when I have a bit of spare time on my hands. The hassle that I sense with even partially migrating to a new platform is pointless. There is nothing I can benefit out of a service which only serves a purpose at those very rare moments; I would much rather update my Facebook, or reply to a comment on my main form of internet socialising.

So does the purely mobile social network have any stability? Personally, I don’t think so; and just as the stories that have appeared on MIR over the past week about Twitter (and using it at home, work or play) just go to prove this. Any form of social network I believe, has to be usable and accessible no matter where you are, and what you’re doing. More than anything though, if you decide to migrate to a new platform you have to be able to ensure that your friends are going to want to follow you there; otherwise, what is the point?

I want to know what you think though. Am I completely wrong? Do you use a completely mobile, mobile social?  Feel free to send any e-mails into Samantha@mobileindustryreview.com

Also, before I forget; I hope everyone has a very good Christmas too!

Using SMS for the greater good!

Wednesday, October 29th, 2008

I love it when I see mobile phones being put to good use, and I also love it when say for important issues, mobile phones are being utilised to capture a target audience in the best sense and way possible.

I was browsing around my daily choice of news reads, when I came across an article where a simple SMS message is being used to highlighting the need to have HIV tests in Africa. I think it’s brilliant. It’s short, snappy, and highlighting a point, and trying to induce change with it.

So why then, doesn’t this happen here in the UK?

Now, I’ll tell you, I think it was around a week ago now I received a letter in the post informing me of the free Chlamydia tests I can have.  It’s a brilliant service, and I have to praise my local Primary Care Trust for providing it, and for the notice about it.  But do you know what would be better?

Tell me via the methods of communications I use most. And by that I mean E-mail and SMS.

I admit, I always check I have post, and I do write the odd letter (usually a complaint though), but I do use the “snail-mail” system. But, it’s not engaging, it’s not relevant, and it’s certainly not in touch with the speed of information transfer and communication I’m used to.

Whenever I speak to someone my age, it’s never “Oh, I got this is in the post this morning…” it’s “I got an e-mail a minute ago about…” and “Look at the text I just received!”. The old system of postal mail, I love it, it’s quaint and good to use occasionally, but it’s not good for informing me about a free Chlamydia test I can have.

What would have been brilliant would be a nicely worded (although not txt spk msg) with a link to a free WAP site. If that’s too much to ask for then maybe a service where I could text back my door number and post code to receive more information in the post, or maybe even a test pack.

This really isn’t rocket science, and nor is this asking too much. The most common methods of communication for young people (and probably, most people now), is via our phones. Not to mention, the effort required to get a reply is next to nothing, compared to the mini-form I would have to fill out, then the bother of finding an envelope.  And, with what is it, one in fifteen or ten people getting Chlamydia now, wouldn’t it only just make sense to target me, and all my peers using this method?

Obviously, there is an issue as to how, say my local Primary Care Trust would get hold of my mobile number, and then issues with data-storage and privacy – then again, I was slightly shocked at how information I’ve given to my GP has riddled its way into a mail-merging system.  But, if there was a way in which this system could work, then SMS could be used and become part of the greater-good.

But even say if Mobile Networks became obliged to send out such messages to all people aged nineteen or below, then this system would work brilliantly.

Food for though I think, and I would like to see something developed in the near future which maybe utilised the powers of SMS and even MMS more.

Any ideas, questions, thoughts or suggestions please e-mail them to me at Samantha@mobileindustryreview.com

Watchdog promises to clean up dodgy downloads

Friday, May 2nd, 2008

Apparently, the UK’s premium downloads market is in need of a clean-up. The regulator formerly known as ICSTIS – PhonepayPlus – is launching a probe of mobile premium services including ringtones and games, saying there’s “evidence of significant consumer harm”.

Such evidence includes 4,500 complaints made in the first three months of this year, up 40 percent on last year), and 33 mobile services with total fines in excess of 360,000 in the first three months of the year.
PhonepayPlus will now be targeting unsolicited promotions, especially text messages; Price transparency and the use of words that indicate content is ‘free’ and subscription services like ringtones and the use of the STOP command. The results are out in July – hopefully the threat of coming under the regulator’s microscope will get all the cowboys to smarten up a bit.


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