Posts Tagged ‘text’

Text the school nurse for a morning-after pill

Wednesday, March 25th, 2009

The morning-after emergency contraceptive pill is to be made available to schoolgirls at six schools in Oxfordshire here in the UK. And the medium of request is text messaging.

If you’ve been having a bit of jiggery-pokery and you think the contraception might have failed; or if you didn’t bother and you’re in a blind panic, you can now text the nurse and ask for one.

Whatever your perspective on teenagers, sex and the easy availability of contraception, this is super news in the context of the SMS medium — it’s absolutely perfect for this type of communication.

You can read more here.

115,000 Brits text [Mid-East] CEASEFIRE in 3 days

Wednesday, January 14th, 2009

Save The Children ran a text campaign, via the chaps at Incentivated, recently, regarding the current Middle East conflict.

It garnered 115,000 responses. All you had to do was text CEASEFIRE to 81819.

The appeal was carried in half/full page ads in UK newspapers The Guardian, Daily Mail and Sunday Times amongst others.

Smart.

The mobile petition is to be delivered to Downing Street.

Adrian Lovett, Save the Children’s Director of Campaigns, said: “This is an unprecedented response and the message from our text campaign is loud and clear – the British public want an end to the bombing in Gaza. A huge number of the British public care what is happening in Gaza and have taken action. Politicians are well aware of those messages and we will continue to ensure their voices are heard. Right now the fighting is still going on and one child dies in Gaza every three hours. Public support can and must make a change.”

Robert Thurner, Commercial Director at Incentivated, comments: “This campaign proves the ubiquity and popularity of text as an immediate activation channel to traditional media which people respond to 24/7, regardless of their location. It also proves the power of mobile as a viral marketing channel. In this digital age, mobile is unique in allowing us to support the issues which effect us, and to spread the word among others with similar beliefs”.

This is a pretty neat use of mobile. The more charities ‘get’ and understand how to use the mobile medium, the better.

Avoid burst pipes by text

Saturday, December 27th, 2008

I got this text in a few days ago from my insurance provider, Direct Line. Smart. Not only does it deliver some ’seasonal greetings’, it also offers a top tip – don’t switch the heating off completely if you are away, to avoid burst pipes. Now, I wonder how much cash this will save them? It’s a very smart idea as I forgot about this – and I am going away for a few days. So assume that an average of 200 pounds per incident. Assume you have 500,000 customers, right? Assume 2 percent incident rate over the Seasonal period. That is 10,000 incidents at a cost of 2 million smackers. It will cost you 175k to send a text to every single customer – at 3.5p per text – but if you can reduce incidents to 0.5 percent, say 2,500 at 200 pounds cost each, you have saved yourself 1.3 million pounds. Just by sending a text message. That is no longer just mobile marketing, it’s a business critical cost control and profit booster!
- Taken at 7:15 AM on December 27, 2008 – cameraphone upload by ShoZu

Posted via email from MIR Live

Google Talk users now connected by text message

Friday, December 12th, 2008

Let’s assume you’re having a productive conversation with a colleague via Google Talk, right?

Then you need to go out. Away from your computer.

You’ve got your handset with you but it’s a rubbish one that doesn’t do Google Talk or anything other than phoning or texting (think Motorola RAZR).

How do you continue the conversation?

Pick up the phone, usually.

Or, if you’re in the States, you can try use Google’s new Google Talk by Text function.

They’re really given this some thought.

When you move away from your computer, you can opt to still appear connected — and receive messages from your contacts as normal via text when you’re out and about.

This is BRILLIANT. Texts are delivered anywhere in the world (good old Google) and, what’s more, they’re delivered from independent MSISDNs (or different ‘phone numbers’).

Google have, imaginatively, bought a ton of 406 United States numbers (406 standing for G0O..gle). Heh.

What this means is that since they’ve got an array of phone numbers to play with, they can actually route messages to your contacts on particular dedicated numbers. So, for example, if you’re talking to me by Google Talk and I’m receiving your messages on my phone, I *ALWAYS* receive your messages from, say, 406 911 1919. I can put that in my addressbook now as ‘YourNameGoogleTalk’. When I text that number, the message will be routed into a chat between you and I.

Smart, smart, smart.

It’s unfortunately only working in the States at the moment. I daresay it would be quite easy to buy a block of UK numbers to do this — and they’re pretty cheap nowadays. So I can’t use it. Until I’m in the States and my stupid Sprint phone number works.

Here’s how you get it activated:

We’re just trying it out for cell phones in the United States right now, but you can send texts to your friends with US phone numbers from anywhere in the world. You can start by just typing a phone number into the search box in the chat window on the left, then select “Send SMS.” You can also select the contact you want to SMS first and then add their phone number.

If you’d like to try it out, let me know, I’ll experiment with you. Drop me a note or get me on ewansms@gmail.com.

Weird Text Time

Friday, November 21st, 2008

Just got this one in this evening:

- – - – -
Fine girl friend
- – - – -

Ooohkay then…

Another weird text

Monday, November 17th, 2008

Got another weird one sent in:

- – - – -
I must hear the fireworks
- – - – -

I’m not sure what to respond to this one…
Sent from my BlackBerry® wireless device

Posted by email from MIR Live (posterous)

Latest anonymous text

Monday, November 17th, 2008

Just had this one sent in:

- – - – -
Happy Monday! (Re: published numbers)
- – - – -

Thank you!

If you’d like to send me some weird and wonderful texts… +447769658104. Sent from my BlackBerry® wireless device

Posted by email from MIR Live (posterous)

Youth: Text in Knife Crime Concerns

Wednesday, November 12th, 2008

So I’m back to school this week; and during my free lessons, I often find myself aimlessly wandering around. I probably shouldn’t be, as I have mountains of work to do, but it’s certainly more fun.

But it turns out my aimless journeys around my over-crowded school can come in handy… And I came across a poster of major intrigue!

I love mobile services which are useful. Finding services, and then realising whether or not they are useful or not is what I like doing; mainly because it is rare that I will find something that has use far beyond making a company or un-named person a lot of money.

So when I found this poster, I was intrigued.

I doubt I’ll need to remind or inform anyone of the current issues with “Knife Crime” especially in London and Schools. And as a teenager myself I monitor the news locally and nationally to see what is happening. I often find that the government and their pleas to stop knife crime are only just pleas. Having Gordon Brown or any MP for that matter, talking about a subject to do with young people, doesn’t reach many people.

I hear you ask, what about this intriguing poster?

It’s advertising an “anonymous” texting service which can be used to inform the Police about people or persons with Knives.

I think this goes above and beyond what Gordon Brown, the Police Chiefs and the number of other people or institutions have said or done recently. It’s all too easy to say, “We need to get knives off of the street” and that we as citizens – of whatever age – should be doing our best to prevent deaths on the street.

I’ll admit, when I was in lower school I knew of someone who carried a knife, or at least a blade of some nature. There was nothing I could do about it, because I knew the consequence of phoning up the police – getting the boy, and specifically his group of cronies onto me – so I didn’t do it. And I know also many other people were highly aware of the issue too, and as far as I know, no one ever phoned up the police.

And why was that?
The Police come into school, sit you down, talk to you, make an issue of it, and highlight that you’ve highlighted an issue, and therefore it all backfires on you!

The beauty of this service is the anonymity that comes along with it. On the poster we’re told that the number is scrambled, and therefore can’t be traced so no one can reply, and whatever happens as a consequence, the texter cannot be held accountable for it.

That’s what I call brilliant.

What I like more about this service is that it’s gone a bit beyond a poster campaign, and little business-type cards are being handed out to all the lower years. Admittedly, I stole borrowed one of these cards (for research purposes, naturally).

This is what our Government should be doing, what they should be talking about and implementing. And if such a service had been in place say three or four years ago when I was a little Year Eight or Year Nine, when I was thinking “Oh bugger, that boy has a knife”, I certainly would have sent a text.

So I have to applaud the common-sense which has finally kicked in, and I hope that someone uses it.

Any questions, comments, suggestions or anything as usual send them to Samantha@mobileindustryreview.com.


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