Here at Amdocs InTouch Ofir Zemer, VP Product at Pontis shows us how Contextual Marketing can do for Operators to help Customer Management. Contextual Marketing takes into account the “context” of the subscriber in Real Time. More from Ofir:
Time to visit a Vodafone UK store
It’s that time again. I am off to visit a Vodafone store to find out what’s going on with my five lines. I’m going to change around some of the price plans and decommission the lines I don’t need
Converting Britain’s pensioners to ShoZu, one group at a time
I’m sat in Cafe Rouge in one of the Home Counties. I won’t identify the specific one or the rather nice town in which I’m currently located, because I plan a few sweeping generalist comments and I don’t want hate mail from the local council’s online PR department (as happened recently with an unnamed English [...]
Weird Text Time
Just got this one in this evening: – – – – – Fine girl friend – – – – – Ooohkay then…
Embargoed until 9pm Pacific Time
These embargoes that you are expected to respect are sometimes annoying. PRs will send you through stuff — and now and again, it’ll be pretty good. Like the story I’ve been sent regarding MySpace. The trouble is, as a ‘blogger’, I want to write about it now. Right now. I’m happy to schedule posts. In [...]
- The merry-go-round continues: We’ll all buy buying an iPad 3, right? January 11, 2012
- Am I the only person in the UK that would pay a concierge fee to an operator? January 17, 2012
- Watch how this one plays out: o2 sending mobile numbers to every website you visit January 25, 2012
-
T-Mobile’s Full Monty price plan: Unlimited everything — it’s brilliant and it’s the way ahead
January 30, 2012
-
Trying DaaS on my iPad — it really does rock
January 31, 2012
- Nokia’s six-screen “Agora” Social Visualizer launches internally February 14, 2012
- MWC: I just can’t wait for App Planet! February 14, 2012
- Baby Number Two is due any moment — So I’m not going to MWC! February 14, 2012
- Operators: “Please stop using our network!” (“And, er, thanks for your money!”) February 14, 2012
-
Would you like to spend $1,100 on a Cisco Cius or $399 on an iPad?
February 13, 2012
-
Cordelia Meacher: Good for you Ewan. I rather suspect you are alre...
-
PatrickatJPR: Good luck with BNT! ...
-
Jerome: Now even the CEO of Orange is complaining that "f...
-
Giff Gfroerer, i2SMS: I continue to say "don't count out Microsoft". ...
-
Ewan: Office365?...
Follow @ew4n on Twitter
Call the team
Obligatory QR code
Get a daily email update from us -- by using this QR code to sign up. Give it a go and see if it works. If not, the link you need to subscribe is this one.The Pursuit of Quality
Today’s Mobile News
- Mathieu Sibille Joins Leading International Mobile Marketing and Advertising Specialist, Sofialys
- KONY INTRODUCES VERSION 2.0 OF THE INDUSTRY’S MOST CONFIGURABLE & EXTENSIBLE MOBILE BANKING APPLICATION
- HAPPINESS BRUSSELS LAUNCHES TOYOTA RAV4 “ADVENTURE DISCOUNT APP”
- New homes portal – What House? makes new home search simple with free mobile app
- XConnect Revenue and Usage Surged in 2011, with Next Spurt Likely to Come from Video Communications






Recent Comments