Posts Tagged ‘tmobile’

T-Mobile UK’s pioneering multimedia campaign

Thursday, January 15th, 2009

T-Mobile is about to kick off a new ‘pioneering multimedia campaign’ this week, which will be nicer than the ads they’re running papers at the moment trying to give away a Nintendo DS to anyone buying a new mobile.

Filmed and edited in just 36 hours, the premier of the latest TV commercial will take place at 9.10pm on Friday 16th January - on Channel 4 for the eviction night of Celebrity Big Brother.

The 3 minute advert features 350 dancers breaking into dance en-masse at London Liverpool Street station. Hidden cameras were used so that ordinary commuters could be filmed secretly to see their reaction. Some might see similarities to a ‘flash mob’ event at London Paddington a year or two ago, although this was well and truly planned and rehearsed.

We’ve got a link to a teaser ad, and T-Mobile has created a dedicated YouTube channel to promote its “Life is for Sharing” strategy for 2009. Should you miss the airing of the 3 minute ad, shorter ones will be shown for a further two weeks as well as being shown online.

Anything has to be better then the annoying adverts they have now!

Link to video

Source: What Mobile

Upgrades return to normal service on O2 and T-Mobile UK

Thursday, January 15th, 2009

For those of you who have been waiting for a decent upgrade I recommend you get on the phone and threaten to leave ;) and see what you get offered!

The guys over at Mobile Today have more information on this matter.

O2 and T-Mobile returned to the upgrade market this month after a three-month period where both operators had reduced subsidies on certain handsets and were offering discounts to customers who didn’t upgrade.
O2 vigorously denied in October 2008 that its move to offer a £15-per-month discount to customers who delayed their upgrades was a result of pressure to maintain cash until the end of the financial year.


The normal level of upgrades may have been restored, however the current lack of exciting phones may mean you hold off for a while

Did somebody say the N97??

T-Mobile UK make me a very happy chappy!

Monday, December 8th, 2008

It’s upgrade time for my T-Mobile Flext Contract, and I have been looking at new phones. The G1 maybe? The INQ 1 is awesome but I not so keen on the three contracts.

I popped into my local T-Mobile shop and asking what was showing up on my account for renewing, and basically I was told I could take a £10 discount for the next six months or untill I decided to upgrade which ever was sooner. Not all customers are eligable for the £10 discount some will get £5, I am unsure of how it is calculated.

I was cautious at this point, I thought I would be agreeing to another 18 month contract and also I did not want to loose my extra add ons (unlimited weekend calls and £5 loyalty discount), but I was assured by the salesman that this would not happen.

The £10 discount is a tactic to stall its customers on upgrading until after Christmas, however you have to ask for it. So if you are due to upgrade in the next month or have an upgrade pending I definitely recommend you to pop into store.

On another related note for those of you who are paying £7.50 for web and walk as an add on, ring up customer care and ask to move onto a wnw tariff. This drops the price of web and walk to £5.

I love it when staff in stores and on the phone are 100% honest with you, and are nice to you. I want to personally thank the member of staff who served me in the Manchester City Centre Branch.

The best thing is I am now paying £20 a month for Flext 30 with unlimited weekend calls and web and walk.

T-Mobile UK you officially rock!

G1 Android emulator online

Monday, October 6th, 2008

If you haven’t seen this weeks Mobile Industry Review Show, then go and check it out now!

If you have seen it then you can now play with Android yourself here.

As you can imagine all the functions are not available, however for those of you who have only read about the device this is your opportunity to get some on-line hands on experience.

I am sure the podcast team will be commenting how true the emulator is to the real device!

So enjoy and post your thoughts below!

T-Mobile USA’s App Store: A chat with Tricia Duryee

Tuesday, August 19th, 2008

I recently talked with Tricia Duryee, Principal Correspondent at mocoNews.net about her recent exclusive on T-mobile USA launching an app store, similar to that of Apple.

It’s a fantastic move. They are the first mobile operator to break ranks — and, as Tricia and I discussed, this could have substantial ramifications across the industry.

T-mobile USA are, it seems, going to be launching an application store to serve their entire handset range.

That seems like a rather smart decision when Apple are knocking back millions from their App Store. If I recall correctly, I think Steve Jobs told the Wall Street Journal that the App Store itself could be a ‘half billion thing’ (words to that effect) shortly.

Operators are facing sizable challenges when it comes to launching their own App Stores — not least their huge and varied handset populations.

One company standing by to help, by the way? GetJar — I’ll do more on them shortly — but they’re positioning themselves brilliantly to help operators launch instant and fully compatible app stores in days.

Have a listen to my conversation with Tricia below — or via the podcast feed:

[audio:020_Special_Report_(Tricia_Moconews_TmobileAppStore).mp3]

We can’t get the basics correct. We simply can’t!

Thursday, August 7th, 2008

Here, then, is yet another depressing illustration of how screwed the mobile industry is. It doesn’t matter how enterprising you’d like to be, or how innovative you’re mobile developers are, or how many 80 hour weeks you’re working away… if I can’t access your services on my device, then you don’t exist.

But, at least, most folk have internet enabled on their handset, right? Billing for data, now that’s another issue. But most folk have it activated. At least, ok… let me qualify that: If you’ve been given a *new* handset by your mobile operator recently — in the last two years or so — it should work. It should have MMS settings, data settings, it should have all that gubbins’ that the meta mobile industry depends on.

(By ‘meta mobile industry’, I mean the folk around it. The folk who give value to it. Beyond just calling and texting.)

It’s all good, yeah?

No.

I write this as another reminder so that in years to come, we can look back and see why it took 25 years to properly ‘mobilise’ the United Kingdom (as an example country) when it really should have taken 5.

I just took delivery of a new top-of-the-range (at the moment) Nokia N95 8GB, on my T-Mobile UK account. It’s a T-Mobile branded device, configured with all their settings.

Or so I thought.

I fired up the phone and tried connecting to the web. (I was looking for the 3.5G sign). Nothing.

‘Ok, perhaps there’s a signal issue in this area,’ I thought, since I was out in the sticks. I tried again when I got into London. No. No data.

‘Maybe the settings aren’t correct?’ I had a poke about. Looked ok.

I connected to my local WiFi fine. Just, my N95 8GB data settings appeared screwed.

Five days after switching on the device, I got this text message.

Screenshot0001

Reply to this text for free? What does that mean? Do you send a blank text? Or…? Screw it. I sent a text message with the word ‘hi’ in it. Just in case.

I got these two messages back:

Screenshot0002
Screenshot0003

Weird. I’ve already got ‘T-Mobile Internet’ on my device as an access point (that one isn’t working). So why would I need Web’N'Walk?

Whatever. I installed them both.

Nada.

I won’t bore you with the stupid blank-screen screenshots.

So what am I supposed to do now, T-Mobile?

Obviously I will arse about with the device and try and get it working. I’ll phone them to check that they’ve, er, enabled data on my account. And, I’ll generally mess about until it works.

But, let’s just assume that, this morning, 100 people took delivery of their new N95 8GBs from T-Mobile on an 18 month contract. How many of them aren’t able to access data on their device? And how many of them will actually phone up and complain? Most will, I’m sure, simply assume that ‘it don’t work’ and leave it there.

How depressing.

How shit does a mobile network operator need to be, to deliver me a NEW top of the range device that is incorrectly setup?

I thought we’d sorted all this, I really did.


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