Posts Tagged ‘vertu’

MIR TV pops into the Prague Vertu Shop

Monday, March 2nd, 2009

“Shall we go in?” asks Ben Smith.

“Errrrr,” say I. I’m thinking about the possible catalogue of problems that could occur.

“It’s the Vertu Shop. We’re in Prague. Let’s go in and see if they’ll let us do some filming?” prompts Ben.

“Errrrrrrr,” I repeat, still processing the potential issues. The biggest issue in my mind is that we’re unannounced.

“Listen, why don’t I just pop in and ask them?” says Ben.

I look at Dan. We both do a virtual shoulder-shrug, but with eyebrows instead.

We’re standing on what appears to be Prague’s version of Bond Street. There are security guards standing outside every shop — like the Dior one, or the Cartier one. Each of them is eyeing us. We’re carrying an HD camera, tripod and we all have at least two handsets on-the-go at once. Definitely worth the time of these suspicious security guards.

Ben waltzes into the Vertu store whilst Dan and I stand outside with the equipment.

Ten seconds later, Ben reappears.

“It’s fine. They’re open until 6.30pm and they said we can film all we like.”

Come on! We’ve never been invited to any Vertu events or shops or anything like that before in London. Indeed in the Nokia store on Regent Street, they positively growl at you if you so much as head toward the Vertu stand without your 60,000 pounds on display.

So standby. I’ve had a look at the ‘digital rushes’ of the Vertu store and the footage looks good. We’ll bring the experience to you shortly.

We all went in skeptics. Find out just what Dan Lane and Ben Smith thought of the experience… soon.

By the way, the Vertu shop in Prague was buzzing. We interrupted filming a few times because of customers wanting to buy. One guy came into the store whilst we were pointing the camera at one of the shockingly expensive devices. I nodded to the chaps and we headed to the front of the store and stood in the corner respectfully — I thought this was the best thing to do — whilst this American chap took a browse around the devices aided by the expert Vertu salesman. In 2 minutes he’d made up his mind.

“Cash discount?” he asked.

The Vertu salesman nodded sagely and explained ‘3%’.

“Done,” said the chap, “Where’s the nearest bank?”

The Vertu salesman pointed it out.

I’d like to point out that I have never, ever popped into an HSBC in Prague and asked to withdraw 60,000 EURO (minus 3% cash discount) to buy a new phone. Not yet, anyway.

Recession?

What recession!

Standby for the videos.

Nokia’s Vertu announces Ferrari Mobile

Monday, November 3rd, 2008

If you’re a Ferrarri fanatic, chances are you’ve probably come across the many Ferrari branded devices and gadgets brought to the consumers by different companies. Nokia’s Vertu range had just added itself to the array by announcing the Ferrari Ascent Ti.

Bearing a sturdy titanium body, which apparently has been forged at 850˚C, the phone features 4GB of internal memory for a 3MP camera which is supplemented by integrated flash. For the internet savvy user, the phone is 3G enabled.

So how much does the Ferrari brand damage your pocket? Although no official pricing is available, TechRadar estimates it to be around £3,000.

Tag Heuer’s new Meridiist phone: Hmmm.

Monday, August 18th, 2008

17082008042

So you’re in the business of making watches that people buy to make themselves look good, yes?

Your business has had it’s lunch eaten by the mobile phone industry — to the point that almost everyone uses their mobile to tell the time. I don’t bother with a watch for this reason.

What do you do?

Design a Vertu-wannabe….

And here we go. Deep breath.

I was in London department store, Selfridges, yesterday checking out Tag Heuer’s Vertu-copycat range, Meridiist.

I think Tag have made a severe error mimicking the Vertu range. The Vertu salesman can give you a whole load of gumph about the phone being hand-stitched and whatnot. But the Meridiist salesman? Well, he’s..er… well he’s left hoping that you don’t recognise that the Tag Heuer brand is severely, severely overreaching itself when it’s asking for 2,500 pounds for it’s handsets.

Oh no. Not when your average Tag Heuer watch — if it’s not a knock-off — will set you back maybe 400 pounds?

No. It’s simply not working for me.

I could see myself dropping 3 or 4k on a Vertu if I didn’t have so many issues about their rather limited choice of operating system. The craftsmanship on the Vertu is outstanding. Whilst the Tag Heuer looks nice and, although I’ve not held one, the craftsmanship looks equally good… I’m not sold at all on the brand.

They’re calling them ‘the first swiss engineered communication instrument’ — I kid yet not:

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That isn’t setting my heart alight.

Helpfully, the introductory video to the Meridiist explains that, “this product is not a watch,” just in case anyone is confused.

And now we have to get to the ridiculous, ridiculous inclusion of the ‘chronograph’ watch. The introductory video explains that one of the top 10 functions of a mobile phone is to tell the time.

Picture 36

Yes.

And?

Well the designers have put the clock on the top slanted bit of the phone. So if you’ve got your handset next to you at a meeting, the person FACING you will be able to see the time in the phone’s digital display.

Almost useful.

I’ll say that again. The CLOCK bit — the time is actually RIGHT on the top of the phone. It’s got a slanted edge, that, unless you point the handset more or less horizontally AT yourself, doesn’t actually show you the time.

But it does show other people. If you’re in a meeting.

I’ll need to take a closer look. Right now, from a glance, it looks like a me-too challenge that Vertu should easily withstand. Happy to have my mind changed though. What’s your viewpoint?

Oh … And if you’d like one free on a Vodafone contract, you’ll need a 15 year contract I reckon…

More at http://meridiist-phone.com/.

Nokia’s Vertu marks 10th birthday with leather

Friday, March 14th, 2008

If the N96 is a bit on the cheap side for you, Nokia has come up with a line of phones designed to part high rollers from their money. The latest Vertu devices, built to celebrate the tenth anniversary of the high-end Nokia line, can be yours for the princely sum of several thousand dollars.

The so-called Monogram Constellation comes in five colours – Pewter, Green, Red, Skye Blue or Cerise – with a leather finish, imprinted with the Vertu ‘V’ logo. If you fancy snapping one up, they’re out on April 1st. Alas, there’s no word on the specs of the devices, but if Vertu history is any guide, then don’t expect it to be sporting any cutting-edge features: the Vertu is all about looks, not brains.


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