Posts Tagged ‘Week’

This week on MIR

Monday, February 9th, 2009

This week we’ve got quite a lot for you.

1. Dominic Travers’ follow up to his hugely popular Frequency post (“Stop selling ringtones and start selling Frequency Data“).

2. An excellent submission from an entirely new contributor on the joys of Sky+ and mobile.

3. The last — but certainly not least — videos from the MIR Developer’s Networking evening. Next stop is Paris, by the way.

4. The first video from the MIR Show Rome trip. I was thinking Marrakech for our next stop but I think we’ll swap that to Prague. More snow.

5. Q&A with Vijay S. Chattha, the ‘Chief Talker’ at VSR PR Consulting. If you’re doing anything in the Silicon Valley Mobile world, you need to speak with Vijay.

6. Mr Operator. YES! Mr Operator is back, with his operator viewpoint on Google Latitude.

7. More information about the MIR Summit on Twitter. It’s looking to be very, very exciting.

Right on!

eBuddy – mjelly mobile 2.0 service of the week

Friday, January 16th, 2009

Hi its James from mjelly here at Mobile Industry Review with another “Mobile 2.0 Service of the Week”.  This time we’re going to take a look at ebuddy – which might be the next big European startup success story to follow in the footsteps of Skype and Last.fm.  I spoke with the CEO Jan-Joost Rueb earlier this week and he filled me in on the latest and greatest on their absolutely stunning user metrics and some interesting stuff about how powerful mobile is becoming as a platform relative to the PC-web.

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What is it

eBuddy lets you log into your IM networks like AIM, Googletalk, MSN Messenger and ICQ as well as the Facebook and Myspace social network chat systems from a single account.  The service also integrates with mobile photo-sharing.

Initially the service was based on a PC web messenger but was extended to mobile with the launch of the Mobile Messenger Java app and a mobile web site Lite Messenger which is optimized for XHTML mobile browsers as well as the iphone, ipod Touch and Sony PSP.

eBuddy is truly international with support for 37 languages and offices in Amsterdam, London and San Fransisco.  The company has raised two rounds of funding, Series A (5m euro) from Lowland Capital Partners, and Series B (6.5m euro) from Prime Technology Ventures.

The mobile IM space is really hotting up and eBuddy faces a range of international competitors which we have previously covered here at Mobile Industry Review like Nimbuzz, Mig33 and Heysan as well as some strong local players such as Mxit in South Africa.  However, as the CEO Jan-Joost points out, ebuddy is the one to beat in this space with really massive traction – here are the latest numbers:

- 11m downloads of the ebuddy mobile application, growing at the rate of 1m downloads per month
- average user logs in 30 times per month
- 3m monthly uniques on mobile, growing at CAGR 195% (2004 to 2008)
- processed 45bn messages in 2008

eBuddy was founded in 2003, in the depths of the dot com nuclear winter, at a time when people were writing off mobile internet as a failure – so its a great success story for these difficult times!

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Why is it interesting?

As a converged service working across online and mobile eBuddy offers an interesting case study of the relationship between the two platforms as mobile gets stronger and stronger.

In some markets, such as Indonesia, eBuddy’s mobile traffic is 2-3 times its web traffic, providing more evidence to support the view that mobile is going to be the primary online access channel on a global basis. eBuddy is also finding that they are able to build a web brand and web traffic as a result of their presence in mobile – this is the inverse of the way things normally work e.g. facebook mobile building off the strength of the PC site.

Whilst eBuddy haven’t started monetising their mobile traffic yet there is clearly a massive opportunity both from mobile advertising and from user-payments – Jan-Joost mentioned a Chinese IM player called QQ which is already generating $700m p.a. in mobile payments revenue in addition to $300m in advertising.  There are other examples such as Mobile Gametown in Japan which have also successfully proved this model.  With many online web 2.0 sites struggling to build revenue streams it could be services with a big presence in mobile like ebuddy that prove to be more commercially attractive.

The other thing to note about eBuddy is that they are one of the first mobile services to really get viral effects working on a massive scale in mobile.  Historically, mobile services have had to invest in high cost customer acquisition through carriage on operator portal decks or off-net advertising.  With eBuddy, every time someone logs into an IM network using the system their status is changed to show that they are using the service – which has amplified the word of mouth effects of a great service.  As a result, the huge traction that ebuddy enjoys has been achieved with fairly limited marketing spend.

What this all adds up to is a European start-up in the mobile space that could well achieve a major exit in the near future.  ebuddy would be a great fit for an international telecoms company, handset vendor or one of the major online players so watch this space…

You can download ebuddy and ebuddy Lite on mjelly, which is a directory of mobile applications and other stuff.

The MIR Marketplace has £75k for you this week

Monday, January 12th, 2009

I hope we’ve got £75k for you. Or a similar amount. I’d like to see if I can make you some money. Read on and I’ll explain.

I thoroughly enjoy producing Mobile Industry Review. It’s generally a pleasurable experience, although, inevitably some tasks get a bit annoying now and again.

One task that doesn’t ever get boring is connecting a buyer to a seller.

Here’s a case in point.

Last Tuesday I posted a note about a chap I knew who had a WAP & SMS development requirement. He’d emailed me asking if I had any recommendations. I’ve usually got a few off the top of my head — but I asked the chap if I could post a note about it and see who’s reading. If anyone responded, I arranged to forward the details to him.

Here’s the note I posted:

Hi Ewan,

I am looking for a programmer / developer to do some SMS and WAP based applications and games tied into TV properties that want monetizing. Any ideas where i can advertise or know any one free and based in UK.

Thanks

I won’t go into specifics on results for this because, as far as I know, discussions are still taking place. Suffice to say I was able to connect him with interested parties within hours.

Now that’s great. Great for him, great for the developers who emailed in. There’s a possibility of business.

Another case in point.

Two weeks ago — at the turn of the year, I had another email from a lady this time. She was after a particular supplier of equipment and mobile related services. Alas she didn’t want anything published on the site. So I racked my brains, fired off a few emails and woosh, a deal was struck. It looks to be about £75,000 worth of business over this coming year. Fantastic.

A final case in point. Last year, I think we connected about £1.2m quid’s worth of ‘venture’ investment. That is, me pointing firms looking for money in the direction of venture capitalists or angel investors.

If we lived in an era of ‘perfect information’ — as the economists put it — where everyone knows everything about everything, then we’d all be fine.

But we don’t. Even Google isn’t that good when you’re looking for something specialist. And time after time I get emails from people looking to buy products and services. And, alas, my range is limited. Limited because, I’m willing to bet, that whilst I do KNOW a lot of people, I probably don’t know you, dear reader. Not when the internet is so big and when our audience is pretty far reaching.

Business is inevitably difficult at the moment. Budgets are being pulled, speculative projects are being shelved — and ‘no one ever got fired for buying IBM’. That famous and rather depressing phrase is reigning supreme at the moment. Hardly anyone is taking chances. Given the choice, folk would rather not spend any money. Especially if they are an employee, worried about their job prospects.

Business still continues though. People still need their hair cut. We still need to eat. And people still need to buy mobile services and products — though, perhaps with a little more due diligence and, frankly, with a little bit more information to hand.

Which is where, I hope, the Mobile Industry Review Marketplace comes in.

It’s a hair-brained half-plausible concept that I am not sure if it will work. To work, it relies entirely 100% on you. I can see it working with your assistance. But I can also see it not even getting off the ground.

Here’s the concept:

1. Email me and tell me what you’re looking to buy. Give as much (or as little detail) as you wish. Identify your company or don’t. It’s your choice.

2. Email me and tell me what you’re looking to sell. Your services, products and the like. Likewise, identify you company, or don’t.

3. If you’re in the unlikely position of having money to invest in the mobile arena, drop me a note. Similarly if you’re looking for money, email me with brief details and we’ll get the notes up.

Keep both emails to 3 sentences in length. Include a web address if you wish.

I’ll publish both in a daily marketplace post. Daily might be pushing it if nobody bothers with this, mind you. Maybe weekly to begin with. I’ll also knock up a Craigslist random email address thing. So that readers can contact you directly – without revealing your actual email address.

The fee? None. No fee. Your attention is good enough for me. Although if you do strike a shocking deal, consider buying some advertising to help us keep the lights on here.

It’s a bit of processing work on our end but I reckon the value could be really, really useful for a lot of people.

Shall we try it? I’d like to see if we can help.

The email address to use: ewan@mobileindustryreview.com

And, if you can, put a subject like: “Marketplace: Sell’ or ‘Marketplace: Buy’ to indicate what you’re after.

Dabr – mjelly mobile 2.0 service of the week

Friday, January 9th, 2009

Happy New Year! It’s James from mjelly here with the first “Mobile 2.0 Service of the Week” of 2009.  If 2008 was “The Year of Mobile” then 2009 is “The Year of Mobile 2.0″ and we’ll be tracking it all here at Mobile Industry Review.

To start the year with a bang this week’s featured mobile 2.0 service is dabr.co.uk.

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What is it?

Dabr is a mobile web interface to
twitter – the micro-blogging and social networking service of the moment, and is built on the twitter API.  It provides a range of features that the standard
m.twitter.com mobile site does not for example:

- the ability to “retweet” (i.e. quote other people’s twitter messages)
- support for in-line twitpics
- profile pictures
- search
- follow and unfollow (believe it or not m.twitter.com doesn’t let you do this!)
- view followers

Unlike other similar services like m.slandr.net the dabr is completely free of advertising.  Dabr is based on open source code developed as a personal project by David Carrington, a Maidenhead-based web developer.  David built the first version of the site in just over a week and has been continuing to develop it since then.

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Why is it interesting?

Dabr has built up a large and passionate following with people like Mobile Industry Review’s own Whatleydude
championing it and bigging it up on twitter.  As a result, the traffic is growing at a pretty hefty rate with a 150% increase in page views between October and December 2008.

Dabr is also an example of the power that APIs can bring to the world of mobile.  To date, APIs and developer networks have mainly been largely confined to the world of PC’s and web 2.0.  Until now, mobile hasn’t really begun to exploit the advantages of this kind of open approach to data and services.

One of the issues for web players moving onto mobile is that mobile extensions require extra resource, particularly if multiple versions are need e.g. a mobile web site and Symbian/ Android/ iphone/applications to cover all the different device types.

What dabr shows it that by offering an API, web players can push the development effort required to build mobile versions to external developers and third parties.  Twitter has really benefited in this area with developers creating a whole raft of different mobile twitter services including 
iphone twitter apps, Blackberry twitter apps and more.

This is also happening in the case of Friendfeed (the creator of gmail’s latest startup) where an external developer used their API to build FFtogo.com, a 
href=”http://mjelly.com/site/3454-Friendfeed”>Friendfeed mobile site
– before even Friendfeed had managed to build their own in-house mobile version!

Another point worth making is that the mobile network operators have been very slow to develop API’s that could allow services to be built more easily, for example, to pass information on subscribers to allow more targeted advertising, or providing easy access to location feeds.  What dabr shows is that APIs can really bring a lot to the table in terms of developing the mobile web ecosystem and need to be rolled out much more rapidly and widely.

You can find dabr on mjelly, which is a directory of the
best mobile sites and other stuff

Cellufun – mjelly mobile 2.0 service of the week

Friday, December 19th, 2008

Cellufun – mjelly mobile 2.0 service of the week

Hi its James from mjelly.com here at Mobile Industry Review with another “Mobile 2.0 Service of the Week”. This week we’re going to take a look at Cellufun – one of the emerging mobile games 2.0 superstars. As usual we’ve managed to get hold of some exclusive stats direct from the management especially for Mobile Industry Review readers.
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What is it?

Cellufun is a mobile games company that provides free downloadable and mobile web-based games over a mobile internet portal. The typical games they provide are either mobile versions of popular classics (with no licensing fees!) like Chess or Blackgammon, or their own multi-player original games like “Call of the Pharaoh” which won Best Game in the 2008 Global Mobile Awards. All of the games are funded with advertising/ are free to the end user. They also have a big focus on community at Cellufun, a lot of the games are multi-player and they also make a big deal of high score tables, forums, player profiles and so on.

Most of the action on Cellufun has been carried out off-portal on their own mobile site, but they are now beginning to get some big distribution deals. For example they recently got carriage on the Metro PCS portal, and are also providing AOL with a white label mobile games site.

The company is based in New York, they were founded in 2005 and raised a $3m series A round from Longworth Venture partners in mid 2007.

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Why is it interesting?

Cellufun are really kicking up a storm in terms of traffic and usage – here are the latest stats for November – hot off the press:

- 5 million uniques a month
- one million registered users
- 160 million pageviews per month, up from 100 million the previous quarter

Pretty amazing reach for a mobile web service and clearly its a really sticky service with users, judging by the volume of page views.

Cellufun are similar to Myxer, which we profiled a couple of weeks ago here on mobile industry review, in that they are taking a mobile 1.0 service (games) and completely re-engineering the consumer proposition and business model. The 1.0 mobile games value chain is based on premium games, usually created using high cost franchises from console platforms or movies, which are sold via operator content stores. Cellufun is completely different; it typically creates its own game brands which it offers for free and funds with advertising and focuses on building a strong community around the games. This enables them to push mobile games into completely new segments – its very similar to what casual games companies like Miniclip have done on the PC web.

Despite the recession, Cellufun is the type of startup that you could really see being acquired in the next year or two for big $$. They could be a target for a big games company like Electronic Arts, a large mobile games publisher, an aggregator and service provider like Jamba or Buongiorno or even one of the major online companies. Watch this space.

We are taking two weeks off for Christmas and New Year but see you in 2009 – we already have some really exciting mobile 2.0 services lined up to tell you about. Meeeaaary Christmas!

You can find Cellufun and other mobile games sites at mjelly.com (PC) and m.mjelly.com (mobile)

Trutap – mjelly mobile 2.0 service of the week

Friday, December 12th, 2008

Hello – it’s James from mjelly.com touching down here at Mobile Industry Review. Trutap is a mobile startup that’s been in the headlines quite a bit lately and it’s this week’s “Mobile 2.0 Service of the Week”.
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What is it

Trutap is a mobile application that does four main things. Firstly, it aggregates all the major IM networks, similar to other services like Nimbuzz, ebuddy, heysan, mig33 and so on. However, that’s only 25% of what Trutap does. Trutap also provides a mobile gateway into all the major social networking, blogging and photo services, a community platform with profiles and other social features as well as a content platform which pushes out news and links on a daily basis.

Overall Trutap currently supports at least 8 IM networks, 10 blogging and photo sites, 8 social and digital lifestyle services and 8+ content channels which means it provides a gateway to well over 30 different digital communications, social and content platforms.

So – Trutap is a lot more than the simple IM aggregator that some people think it is.

Trutap have also shared a few facts about the service so far:

- 250K users with a good industry activity rate
- 80% of users are in Indian, Asian and African continents
- 70% of new users have updated their status, location and even home town within Trutap
- Facebook messenger is growing at a huge rate, now bigger than Google Talk on their network

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Why is it interesting?

Trutap has been in the news recently because all staff have been put on notice. They were unfortunate that their current investor got hit hard in the Credit Crunch and is no longer investing anywhere… so the company has been effectively orphaned. Not a good time as we all know, and therefore raising more cash at short notice has been a difficult task with VCs focusing on trying to support their existing portfolio.

Trutap has taken a fair bit of stick from some quarters, but it’s got to be said that the new version of the service, which they built with the mobile development agency Future Platforms is really rather good. There are some fantastic user interface elements such as the scrolling navigation bar at the bottom of the screen which allows you to easily cycle through the different functions. A lot of people have critised Trutap for not going for a mobile web model from the start but if you look at the software they’ve built it really would be very difficult to deliver the same features and user experience over that platform.

Trutap spent the last year rolling out the first version of the product (aggregator of IM and Blogs) and building the second version (social network) which launched a few weeks ago. The first version launched in November 2007 so they’ve actually built a fair bit in a short space of time and comparing their take-up to competitors like ebuddy (10m downloads) is a bit unfair as Trutap have been going a much shorter time. The app has also been ported for a massive amount of handsets to provide a really wide potential user-base. Basically Trutap are positioned really well to begin really ramping up users and usage with the v2 app – its just unfortunate that the cut-off in funding has happened at this point.

Trutap has also begun to develop a couple of very interesting new ideas – the community system is planned to evolve into a virtual gifting and currency system, similar to the very successful model developed by the Japanese site Mobile Game Town. Secondly, Trutap has begun to create a platform for content brands with a number of partnerships underway including with a large mobile media business. These sorts of developments could seriously boost Trutap’s revenues and user-base if they get the chance to fully develop them!

Trutap is also one of the most popular apps in the mjelly directory so it seems there are quite a few fans of the service out there. Let’s hope Trutap manage to keep going and finish the job – all the best of luck to them.

You can find Trutap and other mobile software on the mjelly at mjelly.com (PC) and m.mjelly.com (mobile)

ShoZu Destination of The Week: TypePad

Monday, December 8th, 2008

As part of MIR’s ShoZu campaign, I’ve decided to pick out a few photo and video destinations that catch my attention in our inaugural ShoZu Destination of The Week feature.

This week? TypePad.

An excellent blogging platform, TypePad was the home to our very first mobile site — SMS Text News. For a good year or so, we relied on TypePad to bring you the news and opinions thick and fast.

Now and again I can remember using the ShoZu Typepad destination to send photos directly on to the site. In the early years, this sort of thing was priceless and, to be frank, a bit of magic. I used to sit in front of folk and — as my party trick — show them me taking a photo on my handset and then refreshing the blog displaying it. Oh the joy!

TypePad is used by a ton of companies — not least Nokia Conversations. And way back on the 4th of April 2006, it was the blog platform of choice for SMS Text News (we started the site on the 26th of January 2006).

Here’s a bit from the press release:

ShoZu, the market’s smartest one-click image sharing solution for camera phones, today announced new features making it the first service to offer photo and video uploading to multiple personal blog and citizen photo-journalism sites such as Blogger, Typepad, Wordpress, CNN, the BBC and Scoopt.

Heh. 2.5 years ago! Get in! The release is here.

Myxer – mjelly mobile 2.0 service of the week

Friday, December 5th, 2008

Greetings, James from mjelly.com here -  its Friday and that means another “Mobile 2.0 Service of the Week” – our regular run-down of the most upfront mobile sites, apps and software.  This week we’re going to be covering one of the biggest mobile media sharing communities out there – Myxer.com.  Again, like a lot of stuff we cover, this is a mobile site which is really popular, but not many people in the mobile business have really heard of it.

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What is it?

Myxer is a community for sharing ringtones and other content.  Bands and individuals can upload music which myxer converts into the right formats for downloading to mobile – think youtube for ringtones and you’ve got the idea.  The service is mainly driven by a PC website but it is also available over the mobile web at m.myxer.com.

Whilst there are quite a few similar sites Myxer has really taken things to the next level in terms of its technology platform.  It’s created myxer tags and myxer codes to let users embed their content on social networks like myspace and on blogs and so on using HTML and flash-based widgets and badges.  They have also managed to get SMS triggers working across all the major US networks to let you push content to your phone from the web.   In fact, Myxer is now the fourth largest source of SMS in the US after American Idol, Google and American Greetings.

The company is based in Florida and they’ve raised a serious amount of money – $6.5 million in September 07, following an earlier $3m round.

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Why is it interesting

Whilst there are lots of mobile content sharing communities out there, myxer is the one that has the largest usage and traffic.  They have – 15m users, 1.7m content items on the site, 100,000 content providers and a massive 32 million mobile downloads a month.  One million downloads a day is pretty impressive in a content area (ringtones) that a lot of people consider to be “dead”.

What myxer demonstrates is that there is still plenty of life left in the ringtones market – it is just the business model and user experience that is changing.  Whereas the likes of Jamba developed a ringtone value chain based on subscriptions, promoted by heavy marketing investment, myxer is using a different approach based on user-generated content and viral distribution via widgets and social networks.

There may be other areas of the mobile market that could do with a similar change of approach, for example, java games have never managed to really hit the mainstream user and broadcast Mobile TV appears to be almost completely still-born.  It may be that new startups like Myxer appear with a different way of engineering the value chain and start to take these services into new areas.

You can find myxer at mjelly which is a directory of mobile sites and other stuff at mjelly.com (PC) and m.mjelly.com (mobile)


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