Across the board, digital media retail brands and content providers are unhappy with the commercial models used to deliver mobile content directly to consumers. The frustrations are the same everywhere: PSMS outpayments from mobile operators are too low and standard data charges make the delivery of heavyweight music and video files too expensive for the user. This report describes solutions for both of these problems.
Quite a weighty news release — but obviously, yes, retail brands/agencies et al are unhappy with commercial models the world over. WHEN oh WHEN will the operators realise that taking 5% of revenues is a much better way of doing business than taking 35-45%? It just holds the medium back 😐
