MMS Prices Hold Down Volumes

"Pricing is fundamental to the success of MMS. Subscribers are still unwilling to pay the comparatively higher tariffs for MMS and until the price ratio with SMS narrows, traffic volumes will remain low," remarked Kester Mann, Senior Research Analyst at Informa Telecoms & Media. "Interoperability, ease of use, handset penetration and service development are other important factors, but pricing will remain key in the long term."


I’m pleased to see Kester at Informa is agreeing with me 😉

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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