Carphone Warehouse at Lakeside

Originally uploaded by ew4n.

So I wandered along the lane of shops at Lakeside ignoring all the irrelevant clothing stores and focusing on the mobile ones. Carphone Warehouse came into sight and the moment it did, I felt a bit dirty.

Their Lakeside store has always been a bit of a … well, a bit of a dump. In fact a lot of their stores appear to be a bit old, a bit rusty, a bit worn.

Case in point: Trying out handsets. It’s a total arse gazing along the Carphone Warehouse shelves and seeing broken, chipped, old crappy handset replicas. I have a serious issue considering paying a few hundred quid for a Sony Ericsson which is being marketed with a tatty broken replica. Not good from one of Europe’s biggest retailers of mobile handsets.

Anyway, interestingly, I saw a new display stand at the window containing a load of handsets. Useful to briefly browse when you’re passing.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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