Turn on your Bluetooth at the bus stop

Originally uploaded by ew4n.

Here’s a close up —

The text rreads:

“Turn on your bluetooth to get free classic commentary or go to bbc.co.uk/worldcup/”

Sadly, I didn’t turn on my bluetooth as I was on a schedule. Plus there were a few people at the bus stop as well, who were already giving me strange looks for taking pictures of the posters. I didn’t want to hang around.

I wonder what happened?

I imagine that if you activate your bluetooth, the technology behind the poster will then…. what? Send you an audio clip of some classic world cup commentary? Dunno. I reckon that’s what would happen.

Neat. Pretty neat. If I was waiting for the bus, I’d have definitely done it.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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