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Bounty win’s SMS Text News Stupid Mobile Marketing Campaign Award, August 2006

Stupid_august

It didn’t take me long to deliberate on this one.  It’s with great delight that I award the manufacturers of Bounty, that rather nice coconut chocolate bar, the title of STUPID MOBILE MARKETING CAMPAIGN AUGUST 2006 for their work as set out here.

As and when the mobile marketing company behind the campaign makes themselves known, I’ll be delighted to extend the award to them. 

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

2 replies on “Bounty win’s SMS Text News Stupid Mobile Marketing Campaign Award, August 2006”

Read somewhere while Googling ‘Bounty’ that it’s “Famous for its’ ‘exotic’ adverts featuring gorgeous women on a desert island.”

Whereas Woolworths is famous for it’s ugly women that you wish you could send to a desert island, preferably with no means of escape.

Classic.

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