James Bond uses Sony Ericsson

daniel craig, casino royale

daniel craig, casino royale
Originally uploaded by ew4n.

I went to see Casino Royale this evening and apart from the scene with the rope, the bottomless chair and some ‘rendition’, rather enjoyed the whole escapade.

I don’t recall ever noticing what phone James Bond used before. I remember that in previous movies, he controlled his swanky BMW with a Nokia Communicator but somehow, I didn’t feel that counted as a ‘proper’ phone.

This movie is ALLLLLL about the K800. It’s absolutely everywhere — that, and the M600i (or possibly the W950i). Of course, this being Bond, he doesn’t ponce about with your common-or-garden ‘could have bought this in Carphone Warehouse’ K800. No. He’s got himself a different coloured K800. Silvery white.

So’s she. The girl who works for the Treasury, his love interest, flounces around with the M600… not in black/brown, but in a rather fetching white.

You can get yourself a limited edition James Bond K800 (or K790i) if you look about.

Nice one Sony Ericsson. Excellent use of brand integration.

Update: For a bit more on branding, check out Strategic Name Development’s blog on the subject.

Recently Published

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...

The new BlackBerry movie trailer is here

Were you a BlackBerry fan? Of course you were. At some point, almost everyone was. I still remember the days and the joy that...

Airalo: The easy way to roam globally with a data eSIM

Shortly before I began my FinTech & Banking Tour around the GCC, I popped into the Apple AppStore and searched ‘eSim’. I wondered if...