Categories
News

If you’re serious about mobile messaging, get Sybase. Sorry… Who?

I’m serious about mobile messaging.

So when I saw a flippin’ huge interstitial advert telling me that,

If you’re serious about mobile messaging, you sould get Sybase (paraphrasing)

on Forbes.com, I thought, ‘Isn’t Sybase some sort of database company?’

Seriously, the first thing I thought when I read the advert text was Good Mobile Messaging. I wondered why they’d adopted a bold Orange colour. Not the thing to do when you’ve got a big mobile operator also using that colour.

Anyway Sybase are apparently into mobile messaging.

I knew they bought Mobile365… but, you know. Sybase?

Anyway when I hunted around Forbes.com I couldn’t find any mention. I was trying to find a link for you.

Strange that, eh? They’ve paid a load to feature on the interstitial — but when I come to try and find a link for you, they are nowhere to be seen at a glance on forbes.com.

If you try going to this link, you might see it.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

7 replies on “If you’re serious about mobile messaging, get Sybase. Sorry… Who?”

>‘Isn’t Sybase some sort of database company?’
My thoughts as well when the Mobile365 (sorry Sybase365) announcement came out. But if you have a look around their site you’ll see they have loads of Mobile stuff. AvantGo is probably one of the better know names.
Somebody in Sybase is looking to Mobile as a serious direction for the company.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.