Cellular News are reporting that the Advertising Standards Authority (ASA) have censured a series of adverts by health and beauty firm Clarins, in which the company claimed their new product would “protect” people from mobile phone radiation.
The magazine and national press ad stated “If electromagnetic waves can penetrate walls, imagine what they can do to your skin. Today, electromagnetic waves generated by a host of modern day electronic devices join a list of well-known pollutants which can damage skin. For the first time, Clarins Research reveals the link between exposure to artificial electromagnetic waves and accelerated skin ageing.”
More on this rather bizarre story here.