Working with over 20 online retailers, dealerships and UK network operators the site reads and compares datafeeds from the likes of The Carphone Warehouse and Vodafone before showing the best deal for any given mobile phone package to include line rental discounts, free gifts and cash back offers.
The back-end system calculates the overall expenditure of each individual deal over the minimum term contract period and then shows a link to the merchant that offers the cheapest overall package for that phone, tariff and line rental discount or gift combination.
This is a useful addition to the UK mobile marketplace. Thanks to Phones Limited, I can tell you that you can get an HTC Ted Baker Needle handset for free on an 35 pounds/month contract from Orange (18 months). Nifty!