T-Mobile, AT&T and Verizon appear to be locked into an “anything you can do, I can do better” battle, with all three announcing different flavours of ‘unlimited’ packages.
AT&T’s will see users able to make unlimited voice calls for $99.99 a month with no domestic roaming or long distance charges. Verizon Wireless also announced it will be offering a similar all you can eat voice plan for $99.99 per month, while T-Mobile went one better with an unlimited voice and messaging plan, which includes both SMS and MMS messaging.
It’s good to see all-you-can-eat pricing making more of an appearance, although I can’t imagine a huge number of users will save themselves a great deal of money by switching. Still, it’s the type of plan that resounds with users due to its sheer simplicity. I’m hoping to see this type of unlimited thinking move to data plans, which all too often claim to be just that but in reality come bogged down with technical restrictions and fair use caveats.