Mobile World Congress: the Star Trek years are gone

I asked Patrick Smith of telecoms specialist agency, Sonus PR, to give a brief overview of how he felt Mobile World Congress was shaping up this year.

– – –

What is the most interesting thing about the show this year is that there is nothing really interesting to see. Lots of people that I’ve met and spoken to have commented on this – no new announcements have really taken our breath away.

I think that this is partly a sign that the industry is much more mature than it was a few years ago. Not only has the event become more business like and slightly less exciting to visit now it is Barcelona (no longer in tents on the beach in Cannes), it seems that the technologies, devices and stories that are demonstrated, launched and announced are less exciting than they used to be. We used to see things that felt as if they were straight out of Star Trek, now we just see version 3.4 of whatever it may be.

Not that I think that the show is any less important than it was, but in the world of almost complete mobile penetration what we’re all trying to do is to improve on the current mobile experience, but not bring a new experience to people.

– – –

Thanks Patrick!

(If you’ve got a view from the floor, email it to me).

Recently Published

Question: When is the only time a traffic jam is good news in the UK?

Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...

The new BlackBerry movie trailer is here

Were you a BlackBerry fan? Of course you were. At some point, almost everyone was. I still remember the days and the joy that...

Airalo: The easy way to roam globally with a data eSIM

Shortly before I began my FinTech & Banking Tour around the GCC, I popped into the Apple AppStore and searched ‘eSim’. I wondered if...