People Really Are Using Music Capabilities On Their Handsets

08_NokiaN96_lowres
A recent study from M:Metrics shows that as the adoption of music phones has increased, so has the use of mobile music by consumers. You can peruse the whole press release here, but let me lay some numbers on you:

  • Nearly 11% of mobile subscribers in the U.S. and Western Europe use their handset for music
  • Primary source of mobile music is still the PC, at 83% of active listeners
  • In every country other than the U.S. and Spain, more music was shared via bluetooth than loaded from the PC
  • Music phone penetration grew over 50% between Nov 2006 and Nov 2007, with the U.S. the fastest-growing at 63.6%
  • In the U.S.

  • 20.6% of subscribers had received an ad via SMS
  • 20.5% had sent or received a photo or video
  • 12.6% had used the internet browser on their handset
  • 11.6% had used their phone for email
  • Given that the majority of music phones (defined as those supporting digital music playback and having at least 47MB of internal storage and/or a memory card slot) are smartphones, it’s no wonder that they’re also being used for other advanced functions.

    On a side note, where on earth did they come up with the 47MB? If I have a phone with 45MB, am I really less likely to put music on it than the guy with 50MB?

    Recently Published

    “Apple will only sell 100,000 of their headsets in the first year” Really?

    BGR reports a TrendForce estimate that Apple will sell 100k units of their new headset when released and says “but that’s still a big...

    The BlackBerry Movie: Worth a look, but it’s heavy on fiction

    I went to see the BlackBerry movie last night here in Dubai. I was astonished to find the movie theatre almost full, apart from...

    Question: When is the only time a traffic jam is good news in the UK?

    Answer: When you're sitting in the back of an Uber and you need reliable mobile signal. Boom! Sad, isn't it, dear reader? Travel all around...

    Ah yes, an S23 with a BlackBerry Bold Keyboard: Exactly what I (think) I need

    I was playing with Midjourney, the AI/photo generation service and I asked it to show me what a Samsung S23 would look like with...

    It’s ok, your moon photos aren’t fake, they are just enhanced – quite a bit

    Have you taken a photo of the moon recently? I almost did, the other day, when I spotted a fabulous moment here in Dubai....

    Don’t move! You’ll jinx it! This looks like a tiny bit of innovation in the mobile world

    It has been quite a while since I’ve seen anything in the mobile industry that’s caused me to want to write much. Just look...