Yahoo has pulled off another coup at Mobile World Congress: it’s displaced Google in T-Mobile’s affections. According to the operator, Yahoo will now be its exclusive mobile search partner starting from next month.
And there’s more to come: Yahoo and T-Mobile will be working together to bring Yahoo services including Flickr, Yahoo Messenger, as well as mail, weather and finance to T-Mobile users – no doubt somehow tied in to its web’n’walk data service.
Yahoo is breathing some serious life into its mobile strategy at the moment, with oneConnect and this deal as a couple of notable highlights. Microsoft is also seemingly rediscovering its mobile mojo – more signs that the mooted union between the two could soon be consummated?