Apple’s got its SDK out of the door and it’s hoping developers will bite. Meanwhile, Kleiner Perkins Caufield & Byers is making almost certain they will, with the iFund – a $100 million fund available for investing in companies developing applications and services for Apple’s iPhone.
The iFund is looking to back entrepreneurs with ventures that could become standalone companies in the future, with a special focuse on location based services, social networking, mCommerce, communication, and entertainment services.
What better way to encourage developers to look seriously at the iPhone than a potential $100 million pot of gold waiting at the end of the rainbow? While I’m sure Apple won’t be short of willing developers, this is the sort of thing that will really help foster clever service launches.