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Garmin’s mobile text competition

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Saw this in the Evening Standard this afternoon. Interesting to see Garmin are eating their own medicine. Or sausages. I wonder how the mobile marketing campaign is working out for them. I’ve sent off a text message to try it out anyway. You never know, I might win.

Originally I thought the call-to-action was for me to be able to download their application to my handset and have a play about with it. That struck me as the most logical offering. Still, a text-to-win is still a good idea.

If you’d like to participate in the competition — text GARMIN2 to 60033 — standard rates apply and it’s UK only, alas.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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