Adobe has decided to fuse its mobile unit with the rest of its operations, with the company’s Mobile and Devices Business becoming part of the company’s Experience and Technology Group. According to Adobe, the move is meant to help the software maker in “engineering our desktop and device technologies more closely together”.
Or, the other way of looking at it is that the boss of the unit, who’s been at the company for 30 years has left and time was ripe for a reorganisation.
Whatever the motivation, there’s no denying it’s a smart move. Mobiles and PCs (and PC type devices) are only going to get closer as the industry moves away from the idea of mobile-specific platforms like .mobi and towards open access. If Adobe can replicate the same success with Flash on the mobile as it has with Flash on the PC, it’s laughing.