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Adobe gives mobile unit a new home

Adobe has decided to fuse its mobile unit with the rest of its operations, with the company’s Mobile and Devices Business becoming part of the company’s Experience and Technology Group. According to Adobe, the move is meant to help the software maker in “engineering our desktop and device technologies more closely together”.

Or, the other way of looking at it is that the boss of the unit, who’s been at the company for 30 years has left and time was ripe for a reorganisation.

Whatever the motivation, there’s no denying it’s a smart move. Mobiles and PCs (and PC type devices) are only going to get closer as the industry moves away from the idea of mobile-specific platforms like .mobi and towards open access. If Adobe can replicate the same success with Flash on the mobile as it has with Flash on the PC, it’s laughing.

One reply on “Adobe gives mobile unit a new home”

I’m not sure I follow the commentary above in regards to “the idea of mobile-specific platforms like .mobi and towards open access.”

There is nothing about .mobi that isn’t “open access.”

The .mobi domain isn’t a proprietary platform; it is open source programming that indicates to end users that content was thought-through for their on-the-go needs. The .mobi domain does have three programming rules attached to it that are best practices recommended by the W3C (use XHTML programming, no frames and no “www.”).

The point of .mobi is to help site owners better indicate they understand mobility as a channel in the same that that a co.uk or .jp names helps them indicate country-specific content.

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