Amazon goes live with text message ordering

Ah I like the concept of this, massively.

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Amazon has decided to deploy the world’s most popular brand — SMS — as a medium for transacting business. Finally. I’ve long been using Amazon’s mobile and wap sites to place orders on the train and the like — and I look forward to being able to do this by text in the UK shortly (if they plan to launch there). Alas at the moment it looks like this is just a USA thing at the moment.

Here’s what NW Innovation had to say:

The firm said that Amazon TextBuyIt will allow users to use text messages to find and buy products sold on its web site. The text messaging service allows users to both search for, and purchase any product. According to Amazon, when a customer orders a product, they will receive a phone call with final details of the order and ability to confirm or cancel their purchase.

Here’s the service description on Amazon.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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