o2’s PR chaps worrying about how to handle The Register and their 128k o2 story made a wee bit of an error. They called the reporter — Bill — by mistake.
It’s painfully uncomfortable reading. Have a look.
The discussion, between two in-house PRs, centred around how to paint anyone wanting more bandwidth than the 128Kb/sec O2 deems suitable as clearly being “a bunch of techie nerds”.
Of course, these are communications professionals, so they wisely discuss how to avoid using that term, or as they put it, find “…a good way of saying they’re all geeks”.