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Frankie, do you RMBRME?

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I had a note in about new SMS-based social networking service, RMBRME (“remember me”). I took a look. Very interesting. Essentially the service uses the medium of text that we all know and love as the front-end for social connectivity.

You meet someone, you want to add them to your social consciousness… so you simply text their phone number to RMBRME. The service then, with a bit of jiggery pokery, enables you to connect the person or persons into your various social networks — Facebook, LinkedIn and so on.

Here’s how they describe it:

Breakthrough SMS-based social networking service rmbrME (“remember me”) launched today, giving consumers the revolutionary ability to instantly add real-world friends to any social network using any phone or mobile carrier; no subscription or download is required. By sending a quick SMS to 762763 (RMBRME), users instantly share a personalized card with direct links to their Facebook, Myspace, LinkedIn, address book or blog profiles, and can be readily added to the network of their choice. rmbrME is fun, instantaneous, socially networked and environmentally conscious.

And how do you make it work?

Consumers sign up for an account at http://rmbrme.com/ and enter the contact information that they’d like to share, including profile links to their chosen social networks, blogs, photos, and address/phone contacts. After meeting someone in real-life, users simply send an SMS with the recipient’s mobile or email address to 762763 (RMBRME) and a profile unlock is delivered directly to their new friend’s phone. The receiver follows the links provided, adding their new contact to the social network of their choice.

Gabe Zichermann, the CEO, has this to say:

“With the advent of social networking, the paper business card is completely obsolete, we need a digital, socially aware personal card that works anytime on any phone and with any social network; rmbrME is the answer.”

I’m a bit hesitant about whether this will take off. At least, I was. Then I checked out their site and their wicked flash animation and, you know what, it does make a lot of sense — particularly the end-to-end nature of it and how they connect (quickly) to Facebook.

What d’ya reckon?

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

4 replies on “Frankie, do you RMBRME?”

looks interesting Ewan and I think it could catch on with the right marketing and awareness. But that won't be cheap to do.

It's a shame it's not working in the UK yet otherwise I'd have given it a go. The fact that it's US specific should be made clearer on the website in this global environment we inhabit online.

looks interesting Ewan and I think it could catch on with the right marketing and awareness. But that won't be cheap to do.

It's a shame it's not working in the UK yet otherwise I'd have given it a go. The fact that it's US specific should be made clearer on the website in this global environment we inhabit online.

looks interesting Ewan and I think it could catch on with the right marketing and awareness. But that won't be cheap to do.

It's a shame it's not working in the UK yet otherwise I'd have given it a go. The fact that it's US specific should be made clearer on the website in this global environment we inhabit online.

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