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Lock up anyone with a Ted Baker mobile handset

A while ago I read about the fashion brand, Ted Baker, jumping on the mobile bandwagon.

I like to find out about these sorts of things. Other brands have entered the mobile marketplace before Ted Baker and, in some cases, done a reasonable job. While they might not be my cup-of-tea (or glass of Irn Bru), some folk love them.

I have to draw the line somewhere though and I thoroughly tripped right over the line yesterday when I was walking by Carphone Warehouse on Tottenham Court Road.

I glanced in and noticed this:

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That’s right. A Ted Baker concessionary stand featuring the Ted Baker branded handsets.

Rubbish.

100% rubbish.

I don’t know if I’ve ever seen such a cynical stick-our-label-on-it approach from a fashion brand before. This is nothing short of ridiculous.

Three Samsungs and an HTC Touch, coloured pinky purple. That’s the ‘exclusive’ collection.

Nothing different.

Nothing designed.

No thought, no flair, certainly no Ted and no Baker.

Appalling.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

2 replies on “Lock up anyone with a Ted Baker mobile handset”

Ever since mobile phones were first introduced they were always used as a status symbol for many people. Think back to the 80s and the brick phones used by the upper class yuppies. Fast forward to 2009 and we have designer branded phones from the likes of Prada, Armani and now Ted Baker. theres a market out there for phone snobs and Ted Baker will do ok with it.

Ever since mobile phones were first introduced they were always used as a status symbol for many people. Think back to the 80s and the brick phones used by the upper class yuppies. Fast forward to 2009 and we have designer branded phones from the likes of Prada, Armani and now Ted Baker. theres a market out there for phone snobs and Ted Baker will do ok with it.

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