Positioning your company in a crowded market

With mobile exploding on all sides — including from hot start-ups to established companies with mobile initiatives — the market’s volume-level has increased exponentially.

Increasingly, it’s not just about the offering, but about the way you sell it, talk about it, and present your company. Utility still comes first… but presentation isn’t far behind, if you’re looking to break out.

Following on from the successful reception of Mr Operator (there’s more coming shortly), SMS Text News will soon launch a series of columns designed to talk with mobile companies of all kinds, to explore how they position themselves in a crowded market, how they engage with customers and influencers, and why (and how) they tell their story.

I’ve engaged Timothy Johnson, a chap I’ve known for a good while, to manage this. Here’s a bit of background on him: Timothy Johnson brings nearly 20 years of corporate communications, public relations and marketing experience, the majority of which has been dedicated to high-tech companies of all types and sizes, both on the agency-side and client-side. Most recently, he drove awareness for Jangl, Inc., a stint in which he helped vault Jangl from a zero-visibility brand to a company with press coverage in USA Today, Reuters, The New York Times, GigaOM, The Washington Post, Mashable, TechCrunch, Cosmopolitan, VentureBeat and with other influencers worldwide. Prior to Jangl, Timothy was a founder at Voce Communications, a top Silicon Valley-based PR consultancy, until 2006.

If you’d like Tim’s perspective on your company and it’s position, mail me and we’ll see what we can do.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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