Ricky (from BlykWatch) here, I was going through my junk mail and picked this up. Free SMS Alerts when you are more likely to burn from the sun. It is a campaign from Teenage Cancer Trust and you can see full details about the campaign here.
Here at SMS Text News we are a big fan of things like this and it is great they are using SMS technology to promote such an important issue. The other thing is the lovely Leona Lewis is the Ambassador for the campaign and we all know how much some of the SMS Text News contributors (not naming any names) have a great admiration for her!
Sign Up was really simple, which can be seem from the screen shot below, and when signed up you are entered into a prize draw to win some prizes from the campaigns other partner Superdrug.
Fantastic Service I think, now only if there was a similar service for the millions of hay fever sufferers.