You know how it is. You’re a marketing manager and sick to the back teeth with your company’s advertising. The only adverts they ever put out are celebrity “I use this” posters for shops and the odd advert.
Lets face it, it wasn’t the best of jobs. Kimi RÃ¤ikkÃ¶nen seemed a tad dull. Michael Schumacher made you want to smack something. Steffi Graff was the best of the bunch but even then you often found yourself planning shopping lists as you were talking to them.
In fact, the only perk is that you got VIP treatment at the British Grand Prix.
So, what do you do for a nice change? You suggest they make a phone instead.
Tag Heuer, the watch company with adverts of sports stars looking unhappy whilst wearing one, has had its first phone unveiled through the FCC.
It should be said that I do like Tags. They’re very beautiful, but also very out of my price range. So it should come as no surprise that the phone lives up to this. It is stunning, sleek, silver and Â£3000.
Yes, I did just say Â£3000. Just to make that clear, three thousand.
So, what do you get for this?
Ummm, a sapphire coating that makes it scratch-proof. A media player. A 2mp camera. Did I mention a sapphire coating?
The Meridiist is clearly for the fashion conscious and, no doubt, it will soon be seen in the hands of F1 drivers. But only those that win – of course.