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When will Rawrip see the mobile light? And why should they?

I’ve been playing with music site, Rawrip, recently. I like digging through artist-led music sites hunting for good trance / electronic music. The biggie with Rawrip is that they give 100% of royalties to the artist, so if you’ve got some nifty trance (or, indeed, other types of music) that you’ve been cooking up, it represents a good place to go, set up your store and, crucially, get the word out with all sorts of widgets and online marketing aids.

Das is gut, as the Germans say.

My problem — my issue — is that, again, it’s one of those cool resources that’s totally cut off from the mobile masses.

And services such as these will continue to be online-only because, quite simply, the mobile industry is so shite. Try and get Rawrip working on a Motorola RAZR — one of the most popular handsets in the States (for example) and you’ll be trying a lonnnng time. A very long time. There’s little incentive for the owners of Rawrip to bother jumping on the mobile wagon and making it easy for me to stream my songs — or, if I’m an artist — showing my catalogue off, at a moment’s notice, to an interested A&R chappy, via my iPhone.

Unless one or two people in Rawrip management team are particularly fascinated with mobile, they won’t bother. Because when they phone up their web design team and say, words to the effect of, ‘So, what’s this mobile thing about, can you do us a mobile enabled site?’ They’ll wonder why the phone is put down faster than you can say the words ‘total arse’. Developing for mobile is generally a hornet’s nest of pain.

The iPhone changes that. Indeed, the chaps at Rawrip may well consider deploying an iPhone App as a mobile front-end into their service. I think a lot of people would find that valuable. Clearly, streaming music is also a good look on an iPhone. I’m pleased that, with the launch of the new iPhone, at least there’s a way forward. It’s certainly not comprehensive. But at least, when people talk to me, I can now say ‘errr, well, look, you could make an iPhone app,’ — and say that with a straight face, knowing that the development costs and the end-payout won’t be entirely ridiculous.

As for everyone sat using a bog standard Sony Ericsson? Dream on. You ain’t getting Rawrip — or 99.9% of the other brilliant services out there on your handset. Ever.

And we move on…

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “When will Rawrip see the mobile light? And why should they?”

> Developing for mobile is generally a hornet’s nest of pain.

Yeah, this is true, but as a general excuse for most sites/services not having a mobile version, it's a lame cop out. So it's not as easy as the web. Fair enough, and yes it should be perhaps. But whatever happened to “when the going gets tough, the tough get going” type mentality? Whatever happened to “who dares wins” ? What ever happened to Churchill's “Never, ever, ever, ever give up”?

All I can say is anyone who doesn't make the effort to do mobile stuff, and GOOD mobile stuff at that, or just does an iPhone version, because they are too lazy to make the effort to overcome the difficulties in building general mobile apps, doesn't deserve the rewards.

Some of us, however, persevere, despite little or no money, no support, and other difficulties. Genuine passion can do that for people. I suppose you've either got it, or you haven't…. 😉

> Developing for mobile is generally a hornet’s nest of pain.

Yeah, this is true, but as a general excuse for most sites/services not having a mobile version, it's a lame cop out. So it's not as easy as the web. Fair enough, and yes it should be perhaps. But whatever happened to “when the going gets tough, the tough get going” type mentality? Whatever happened to “who dares wins” ? What ever happened to Churchill's “Never, ever, ever, ever give up”?

All I can say is anyone who doesn't make the effort to do mobile stuff, and GOOD mobile stuff at that, or just does an iPhone version, because they are too lazy to make the effort to overcome the difficulties in building general mobile apps, doesn't deserve the rewards.

Some of us, however, persevere, despite little or no money, no support, and other difficulties. Genuine passion can do that for people. I suppose you've either got it, or you haven't…. 😉

> Developing for mobile is generally a hornet’s nest of pain.

Yeah, this is true, but as a general excuse for most sites/services not having a mobile version, it's a lame cop out. So it's not as easy as the web. Fair enough, and yes it should be perhaps. But whatever happened to “when the going gets tough, the tough get going” type mentality? Whatever happened to “who dares wins” ? What ever happened to Churchill's “Never, ever, ever, ever give up”?

All I can say is anyone who doesn't make the effort to do mobile stuff, and GOOD mobile stuff at that, or just does an iPhone version, because they are too lazy to make the effort to overcome the difficulties in building general mobile apps, doesn't deserve the rewards.

Some of us, however, persevere, despite little or no money, no support, and other difficulties. Genuine passion can do that for people. I suppose you've either got it, or you haven't…. 😉

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