Giff Gfroerer if your go-to-guy if you’re doing 2-way text services throughout North America. Giff, President of i2SMS, dropped me a note to tell me about the latest campaign they’ve been working on. He’s been a long time reader of Mobile Industry Review and he knows that I absolutely eat-up news about mobile companies doing smart things for their clients. There are far too many mobile companies navel gazing and not out there telling folk about what they’re doing.
i2SMS are working with Encompass Advertising and Marketing — a full service national marketing agency who, in turn, are working for the car markers Scion. Scion are one of their vehicles on site at the Minnesota State Fair. It’ll be filled full with Scion-branded skulls and if you guess the number of skulls, you can win a new Garmin nuvi GPS device for each day of the 10-day Fair. Nice!
If you haven’t come across Scion, check out their site here. It’s rather smart.
There’s a million or so folk due to attend the fair and around 60% of them are in Scion’s target demographic. I think they’ll be dead impressed at how the medium of text performs. It’s already a fantastic method of engaging folk with a view to arranging test drives here in the UK.
I’m told that Scion personnel are ecstatic about the early response of the campaign. I’m not surprised. Here’s a quote from a chap from Scion:
“Thursday night’s winner was standing at a booth right next to ours when he received his message announcing he was the winner of the Garmin,” said Toyota Chicago Region’s Scion Field Manager Kendall Griffin. “All of a sudden, we could hear him cheer and shout that he was a winner.” Griffin continued, “We loved it.”
Excellent, excellent, excellent!