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Mobile messaging to be worth $88 billion

New statistics out on how much we love our mobile messaging (guess what? It’s a lot) from the analysts over at Strategy Analytics. According to them, the world will be spending $88 billion on messaging by 2012 – that’s 15 percent up on 207 – and while text messaging will still make up the lion’s share of what we spend out money on in moble, other forms of messaging will grow at a stellar rate.

Apparently, the mobile messaging stars will be the sort of services we use on our PCs – mobile email, mobile IM – as operators start giving away more cheap, all-you-can-eat data pricing and make email services easier to use.

The report also notes that the way device form factors are changing will affect mobile messaging take-up. Too right – the way the BlackBerry (not to mention its copycats) is starting to get comfortable in the consumer space just proves how popular the combination of email-friendly keyboard and a big screen is for even the average user at the moment.

3 replies on “Mobile messaging to be worth $88 billion”

The $88 billion forecast is not impossible. With more and more companies and organizations recognizing the advantages of integrating SMS mobile marketing in their campaigns, the industry will continue to grow and earn more revenue.

Another factor that adds to the expected increase is that most individuals- from tweens to busy business people are after convenience. They would rather pay to get important and urgent message from a handy mobile device they can use anytime and anywhere they want, instead of going to an office or a coffee shop to get an internet connection to access the information they need.

The $88 billion forecast is not impossible. With more and more companies and organizations recognizing the advantages of integrating SMS mobile marketing in their campaigns, the industry will continue to grow and earn more revenue.

Another factor that adds to the expected increase is that most individuals- from tweens to busy business people are after convenience. They would rather pay to get important and urgent message from a handy mobile device they can use anytime and anywhere they want, instead of going to an office or a coffee shop to get an internet connection to access the information they need.

The $88 billion forecast is not impossible. With more and more companies and organizations recognizing the advantages of integrating SMS mobile marketing in their campaigns, the industry will continue to grow and earn more revenue.

Another factor that adds to the expected increase is that most individuals- from tweens to busy business people are after convenience. They would rather pay to get important and urgent message from a handy mobile device they can use anytime and anywhere they want, instead of going to an office or a coffee shop to get an internet connection to access the information they need.

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