It looks like Apple is trying to restore itself in users’ good graces after a series of access problems and outages with its MobileMe online back-up service. After offering subscribers an extra 30 days on their subscription last month, the company has announced it’s now giving away another 60 days free.
From Apple’s support website:
The transition from .Mac to MobileMe was rockier than we had hoped. While we are making a lot of improvements, the MobileMe service is still not up to our standards. We are extending subscriptions 60-days free of charge to express appreciation for our membersâ€™ patience as we continue to improve the service.
It’s not often Apple makes such large scale mistakes and even less often that it actually admits to them – it’s good to see the MobileMe execs trying to curry favour with the users for a change. It’s a nice move, but given Apple’s oft-quoted ‘it just works’ tagline, surely it would have been better to make a service that ‘just works’ at launch?