It has been reported that Comtel, an Australian telecom firm is to launch SMSpup: Mobile, an MNVO offering subsidised tariffs in return for adverts.
Unlike Blyk the service is not completely free, and that they will receive around a 65% discount on pre-paid tariffs.
Similar to Blyk customers who â€œopt-inâ€ will receive MMS and SMS messages complete with adverts and offers. An average of around five adverts a day will be sent out, which may also include mini-video clips.
Iâ€™m interested to say the least, because although the idea is very similar to Blyk, the essence of a complete â€œfree networkâ€ is not there. And Iâ€™m thinking because of this, could SMSpup actually work?
Iâ€™m hoping that because SMSpup: Mobile is not completely free the service, reliability and customer care is actually a lot better than what is offered by Blyk in the UK. I also hope that they get the infrastructure working properly before opening their virtual doors to mobile consumers.
It also appears that SMSpup: Mobile will be available for everyone (not just 16 to 24 year olds), which means everyone can get in on the money saving actionâ€¦ Well as long as youâ€™re in Australia.
Iâ€™ll be following SMSpup: Mobile, Iâ€™m interested to see how it compares to the (success) Blyk has had over here!