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Seriously underwhelmed by BBC’s Olympics text service

Uploaded - 12 Aug 2008-1

As Rob commented earlier, the BBC’s Olympics text service looked promising.

I was looking forward to frequent text messages across the business day about plucky British chappies and ladies risking all for blighty and spectacularly failing. We’re very good at screwing up and coming last here in the UK. Or nailing the competition to the wall. It seems to be very binary.

Instead though, I’ve been getting television promotion alerts.

Hardly useful.

“Watch Nicole Cooke try and win something at 10am,” the message said. Something like that.

Ok.

So I wasn’t able to do that.

Where’s the update? Did she win? Did she fail with the pluckiness of a good old Britisher? What happened?

Almost helpful.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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