This news, reported by Jack Loechner at MediaPost, might well get the attention of the mainstream advertising and marketing communities.
According to the Direct Marketing Association, 24 percent of mobile phone users surveyed online have responded to mobile marketing. The DMA quantitative mobile marketing research found that 70 percent of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message, compared with 42 percent who’ve responded to a survey and 30 percent to email offers.