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US DMA: Texting gets best response

This news, reported by Jack Loechner at MediaPost, might well get the attention of the mainstream advertising and marketing communities.

According to the Direct Marketing Association, 24 percent of mobile phone users surveyed online have responded to mobile marketing. The DMA quantitative mobile marketing research found that 70 percent of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message, compared with 42 percent who’ve responded to a survey and 30 percent to email offers.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

6 replies on “US DMA: Texting gets best response”

Epic Systems together with Beemode (www.beemode.com) have developed a Data Visualization software “Trend Compass” almost ready to be released soon. It is an extension to Gapminder which was invented by a Swedish Professor. You can view it :

http://www.gapminder.org

It is a new concept in viewing statistics and trends in an animated way and viewing 4 axis instead of just the traditional X and Y axis. It could be used in analysis, research, presentation etc.

Here are some links :
– A project we did with Princeton University on US unemployment :
http://www.epicsyst.com/main3.swf

– US Population from 2004 till 2030 for ages 0 – 83 focus on Baby Boomers and turn the Trails off (uncheck)
http://www.epicsyst.com/Pop/Babyboomer.swf

– April 2008 Media Monitoring on Cars and Beverages TV ads (ads Duration vs Repetition per Day over time) :
http://www.epicsyst.com/ads/cars.swf
http://www.epicsyst.com/ads2/bev.swf

– Ads Monitoring on TV Sattelite Channels during April 2008. Pick Duration (Ads daily duration) vs Repeat (Ads repetition per day).
http://www.epicsyst.com/ads3/allchannels.swf

Next one is my favourite it covers a lot (change the X and Y coordinates) and it accumulates his earnings too, 43 Million USD :
http://www.epicsyst.com/sampras/sampras1.swf

I hope you could evaluate it and give me your comments. So many ideas are there.

You can test the software by uploading data on our website and getting the corresponding Flash charts. This is for a limited number of users.

Regards.

Ossama Hamed
http://www.epicsyst.com

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