It certainly looks like Orange have begun extending their Orange Response customer services assistance to the internet with comments posted like these:
I work for Orange and have checked this for you, and you should not be paying VAT on your final figure.
If you want to drop me an email with your contact details I will give you a call. Send the email to ‘customer.services at orange.co.uk’ with the subject ‘Jonathon Orange Response’ and your details should be passed to me.
This bodes well.