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Orange Austria deploys ChangingWorld’s ClixSmart Platform

If you’re an Orange Austria user, you’ll shortly be noticing that the Orange portal will start to adapt to things you like.

That’s because they’ve deployed ChangingWorld‘s ClixSmart Intelligent Portal Platform. As well as offering a quicker time to market for publishing mobile internet services, the thing that interests me about this is the fact the system adapts to what you’re doing.

So for example, it remembers what you’ve been looking at. Continually looking at sport? Good news. We’ll stick the sport link somewhere easy for you.

There’s nothing worse than scrolling down to the bottom of a page and knowing in your mind that you’ve another 30 seconds of arsing about until you get to the section you’re looking for. ClixSmart helps by presenting you with the content that you regularly use and adapting dynamically to what you like.

The platform also makes sure that it serves the correct page styling to the correct mobile browser so you’re always getting the best experience. I’d like to see this kind of service offered by more operators.

Günter Lischka, Head of Marketing from Orange Austria, is rather happy. He’s quoted as saying:

“The Orange ethos is to make mobile communications more simple, human and compelling and ChangingWorlds portal and personalization solutions are an integral element of this strategy. We are very impressed with how quickly and smoothly we have been able to switch from the old ONE portal to the new Orange World portal and we are excited about the benefits that it will bring to our customers.”

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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