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Vodafone in trouble with ASA

I picked this up from The Register and as a presenter on my university’s student radio station I found it of interest.

Vodafone managed to squeezed 30 words into 8 seconds. A clip can be heard from here, according to one listener they felt they could not understand what was being said due to the speed of the terms and conditions and complained to the Advertising Standards Authority (ASA).  The ASA have upheld the complaint and as a result the advert will not be allowed to be broadcast again until it has been changed,

Surely it would have been easier to say terms and conditions are at www.vodafone.co.uk/terms ? What do you think? Can you understand what is being said?

Personally I have heard a lot worse.

4 replies on “Vodafone in trouble with ASA”

As someone who does speak very, very fast I almost think 30 words in 8 seconds as nothing. But yes, you're right, I can't see why they wouldn't do that instead, it also saves on airtime and thus cost!

They cannot do anything except speak those words in the ad, as including those words in every ad is a legal requirement. It's verbal small print.

They cannot do anything except speak those words in the ad, as including those words in every ad is a legal requirement. It's verbal small print.

They cannot do anything except speak those words in the ad, as including those words in every ad is a legal requirement. It's verbal small print.

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