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You’ve seen the iPhone, now take a look at the competition

I found this ad on the Orange.co.uk site:

It made me smile a little.

The Bold certainly gives the iPhone a run for it’s money in my book, but the others listed? No. Not even near.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

5 replies on “You’ve seen the iPhone, now take a look at the competition”

Tremendously optimistic.

The thing is – they don't even need to try and compete with iPhone in my opinion.

The iPhone is in its own market but for many users, it isn't anywhere near the power-business tool they need.

It's the Blackberry market that many of these devices are up against.

Saying that – if I was competing against iPhone I would make a 20 second video taken at a conference with loads of porky middle-aged idiots like me trying an 'Email Challenge' where you have to send a 50 word email to a colleague – first on the Blackberry, then on the iPhone.

That will cover all the important differentiation points and also, in my opinion, render the iPhone currently out of any serious contention for the typical business user (if there is such a thing).

Dont get me wrong – I am a fully paid-up Apple fanboy but I have absolutely no intention of using my iPhone for any kind of heavy business use.

Tremendously optimistic.

The thing is – they don't even need to try and compete with iPhone in my opinion.

The iPhone is in its own market but for many users, it isn't anywhere near the power-business tool they need.

It's the Blackberry market that many of these devices are up against.

Saying that – if I was competing against iPhone I would make a 20 second video taken at a conference with loads of porky middle-aged idiots like me trying an 'Email Challenge' where you have to send a 50 word email to a colleague – first on the Blackberry, then on the iPhone.

That will cover all the important differentiation points and also, in my opinion, render the iPhone currently out of any serious contention for the typical business user (if there is such a thing).

Dont get me wrong – I am a fully paid-up Apple fanboy but I have absolutely no intention of using my iPhone for any kind of heavy business use.

Tremendously optimistic.

The thing is – they don't even need to try and compete with iPhone in my opinion.

The iPhone is in its own market but for many users, it isn't anywhere near the power-business tool they need.

It's the Blackberry market that many of these devices are up against.

Saying that – if I was competing against iPhone I would make a 20 second video taken at a conference with loads of porky middle-aged idiots like me trying an 'Email Challenge' where you have to send a 50 word email to a colleague – first on the Blackberry, then on the iPhone.

That will cover all the important differentiation points and also, in my opinion, render the iPhone currently out of any serious contention for the typical business user (if there is such a thing).

Dont get me wrong – I am a fully paid-up Apple fanboy but I have absolutely no intention of using my iPhone for any kind of heavy business use.

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