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Is Bluetooth Marketing still getting active attention?

I had another note from a reader yesterday. He’s a particularly successful mobile entrepreneur here in the UK.

He writes:

Do you know if Bluetooth Marketing is still actively being used or has a been forgotten. Do you know any good Bluetooth Marketing companies that lease kit or software?

You’d have been forgiven for thinking so, wouldn’t you? I’ve not read a lot — nor have I seen much about the field of bluetooth marketing recently.

I decided to delve into my mail account and see what I could find with the keywords ‘bluetooth’ and ‘marketing’:

– ROK Promoter & Geniem — www.rokpromoter.com offer Bluetooth marketing services online

Pontomobi (a Brazil based marketing agency) are regular Bluetooth marketing users on behalf of their clients — such as Fiat, Motorola (here’s a Youtube on the Moto campaign they did recently)

Hypertag helped o2 ‘achieve exceptional results’ via their retail channel using Bluetooth or ‘proximity marketing’. Here’s a bit more about them:

Hypertag created the Proximity Marketing industry (commonly referred to as Bluetooth Marketing) in 2001. Hypertag is the most experienced provider in the industry, and since it pioneered using technologies like Bluetooth as a wireless marketing channel, has gone on to run over 320 successful campaigns in over 34 countries. Hypertag brings the benefits of digital to out-of-home and experiential marketing. It works with the top brands to achieve real measurable results again and again. Hypertag is the Proximity Marketing solution that the top tier advertisers choose, and Hypertag’s clients include Coca-Cola, Nike, Unilever, HSBC, BP, O2 and CNN.

Blip Systems offer Bluetooth mobile marketing services (I remember they’d wired up Copenhagen Airport with some Bluetooth modules. Not necessarily to do marketing in this case but to measure dwell time and help with queue management (by identifying and tracking the unique Bluetooth signatures of individual handsets as they flow throughout the airport).

Bluepod Media delivered 350,000 bluetooth video trailer downloads in one month for Warner Brothers back in March this year.

If you’re into bluetooth marketing, drop me a note or place a comment here?

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

12 replies on “Is Bluetooth Marketing still getting active attention?”

Bluevibe is the only bluetooth marketing platform in the market, offering truly interactive and live services, via Bluevibe Hotspots, through Bluetooth, WiFi or GPRS/3G. All Hotspots can be managed centrally via a web-based administration tool, to ensure large installations and remote management is not a problem.

BLIP Systems does Bluetooth marketing through a partner network- visit their website and see latest installation in the UK: Leeds City, Everton Stadium, Manchester airport, Battle of Hasdtings etc – they are the only provider, who believes in not spamming the users with their netowrk based system – I am a partner and just wanted to include this since I am find them extremely professional compared to the other players mentioned.

I WOULD NOT recommend Blip Systems. We used them for our network of retial establishments and after a few days the hardware stopped working. This is worst mobile marketing company I have worked with.

There are much better systems at lower cost.

I WOULD NOT recommend Blip Systems. We used them for our network of retial establishments and after a few days the hardware stopped working. This is worst mobile marketing company I have worked with.

There are much better systems at lower cost.

Go on then – I'm looking for a system that works having tested one that simply fails to send files (!!!) I am losing faith here. Any comments or advice on kit that actually delivers even on a small scale would be appreciated.

Very much alive and kicking, it now being used by Police and local councils in the UK through Nextgen Bluetooth Marketing. So its evolving to safety messages as well as adverts…

Webmistress….Nextgen develop their own software in house..works everytime!

We, at Alterwave have scored several hundredth tousands downloads and more that 4,000,000 unique phones were detected during our 2008 campaigns.
Bluetooth is becoming some sort of mass media, used by prestigeous customers like Coca-Cola, LG Electronics, MasterCard, Renault and many others.
We can send dynamic content, like unique coupons, and of course video, java applications.
We observe that famous customers are going for quality products, as opposed to free products which are not reliable or not giving sufficient capacity or speed, and which are damaging their brand image.

We, at Alterwave have scored several hundredth tousands downloads and more that 4,000,000 unique phones were detected during our 2008 campaigns.
Bluetooth is becoming some sort of mass media, used by prestigeous customers like Coca-Cola, LG Electronics, MasterCard, Renault and many others.
We can send dynamic content, like unique coupons, and of course video, java applications.
We observe that famous customers are going for quality products, as opposed to free products which are not reliable or not giving sufficient capacity or speed, and which are damaging their brand image.

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