In an effort to promote its highly touted ‘Comes with Music‘ service, Nokia, the leading handset manufacturer has now started placing special benches at various public places in the UK.
Now, before you start wondering what’s with Nokia and the Benches, let me elaborate. The benches are actually a clever advertising medium to promote their ‘Comes with Music’ service here in the UK. These benches are fitted with Nokia’s handsets and headphones into the armrests. These handsets will be pre-loaded with music, depending on the the region where they are located. For example, Liverpool may get The Beatles while Birmingham might just get Black Sabbath.
DId someone say vandals? Nokia is staying one step ahead here, by placing a security guard at every location. There will also be a live performer and different appearances will be made each day until Christmas.