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I got a note in this morning from Carl Uminski, CTO of Trutap. I caught up with Carl very briefly at CTIA in San Francisco last month and he showed me a demo of the next version of Trutap — it’s going to be quite stunning. IM, Content, Social Networking — all aimed at the emerging markets (and India in particular). I think that kind of audience will eat up Trutap.

Part of the new roll-out — including this whizzy new client I saw — includes offering Trutap users the ability to subscribe to and receive content.

Carl’s got some news about this:

– – – – –

Hi Ewan,

How’s things?

Neil told me about a little trial you were doing regarding PR and press releases, so i thought i’d drop you a quick email to tell you about our new content subscription system, HORNET!

Firstly, what do you think of the name?

We built Hornet because it was a great way for us to supply our users across the world with the kind of content they’ve been asking us for. We’ve been working away behind the scenes to sign deals with a load of major content publishers around the globe. Hornet will let those partners plug in text, images and advertising into their content for free and off-deck – cool eh!

The first publisher we’re rolling out on Hornet is Users who subscribe to the free alerts will get breaking news stories and scores from the English Premiership at least three times a day. is live across the service right now and it won’t cost the user a penny to subscribe – remember the world loves the english footie!

I don’t want to give too much away but along with rolling out additional content providers, we’re going to be announcing some more fantastic stuff in the near future, I will be sure to let you know when we’re ready… also, when you get time, we should catch up on our new version, the UI has come a long way since we met in SF, not long till launch.

Stay tuned 🙂


– – – – –

Carl, thanks for writing — and thank you to Neil and yourself for giving this new format a try. I think it’s a lot more useful and relevant for our readers.

To answer your point, Carl, I reckon HORNET is a wicked name. Good choice. I like the energetic connotations!

If you’ve got content (RSSable) that you think might be relevant to the Trutap audience, I definitely recommend you talk to Carl. Mail me and I can connect you.

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