Condom sales soar in India because of ringtone

Back in August we told you about this.

Now the results are in:

NEW DELHI (AFP) – A media campaign featuring a mobile phone ringtone that sings “condom condom” has pushed up sale of the contraceptive by 85 million in six months, India’s AIDS control body said Friday.

The campaign, which included television and radio advertisements, reached 150 million men, especially migrant workers who frequent sex workers.


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