Home Routing, it’s all about trust

If you’re into SMS in a big way, then you’ll have a view on Home Routing. It’s either a piece of brilliance or a total unmitigated disaster. (You can check out recent MIR coverage on the term here).

Adam Bird, top chap at Esendex, went to a lunch recently with a cross section of the industry. For those to whom this issue is relevant, he’s recorded his viewpoints here.

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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