Nokia Build is a service that allows you to customize your phone directly from Nokia. As reported by T3; this service is currently limited to the UK and France and currently you can only customise a Nokia 7310.
Sadly the 7310 is not the best handset in the world however if the quality is good then surely there will be demand that want to brand their own handset. I am sure that if this is a success that it will be rolled out to other handsets in the future.
What do you think to the Mobile Industry Review phone? Would you buy one? When I designed the above it would have cost £138 to buy and that included an extra two covers.